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pivotal generation, health is increas- ingly about living a happier life.


What They Like Millennials’ values and unique ap- proach to health have fostered the growth of innovative fitness move- ments, health-focused stores and res- taurants and alternative medicine. Here are the three biggest trends making an impact on the wellness industry. What’s hot: Shorter, full-body


workouts that are also fun. What’s not: Steady-state cardio


Millennials’ Take on Fitness They Like Short, Social and Fun Workouts


by Derek Flanzraich M


illennials are a big deal. Most businesses view them as trendsetters for good reason: Born between the early 1980s and early 2000s, they make up 25 percent of the population and represent $200 billion in annual buying power. Like the baby boomers before them, they also have the power to profoundly influence other generations, both young and old. Millennials have largely rejected


previous fitness trends and instead paved a new path to health and well- ness. In doing so, they’ve transformed both the business of fitness and the idea of what it means to be healthy. They’ve created a more personalized approach that encompasses the values of their generation.


What They Are


Millennials are a fast-paced, well- informed group. They devour news and information as soon as it’s released and then share it with others, usually via social media. This quick turnover cycle has led to an “out with the old, in with


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the new” mentality in many aspects of life. For a generation that strives to be trailblazers, things quickly become outdated. Millennials are always seek- ing new ways to get fit and eat healthy, even if it means creating something unique to them. The Internet has allowed these


young adults to find more like-minded people than ever before. They grew up with constant connectivity, which has allowed them to build larger communi- ties of friends online as well as locally, and keep everyone apprised of their fitness goals and progress. Millennials’ overscheduled lives


mean they value shorter, quicker and more convenient options, especially in regard to workouts and healthy meals. They are more likely than any other age group to track their own health progress and use technologies such as health and fitness apps which monitor such data as steps, heart rate and caloric intake as a complement to their fitness routines. Being healthy means more than weight loss or looking good to them. For this


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exercises as a starting point for losing weight and improving health. It’s been increasingly shown that


steady-state cardio workouts may be the most effective way to lose weight, but they also lack widespread appeal. Instead of sticking to a traditional treadmill, many millennials have flocked to workout regimens that regularly switch exercises or use high-intensity interval training, such as Zumba, SoulCycle and CrossFit. What’s hot: A more holistic


approach to health. What’s not: Diets that emphasize


rapid weight loss. Millennials don’t believe that weight is the major indicator of health as much as previous generations have. Instead, they increasingly think of weight as just one among many key components of a healthy lifestyle. A higher percentage define being healthy as having regular physical activity and good eating habits. What’s hot: Alternative workouts that are customizable, fun and social. What’s not: Inflexible gym mem- berships and daily attendance. Instead of hitting the gym, young


adults tend to prefer new forms of fit- ness that can be personalized to their needs. They like obstacle races such as Tough Mudder, fun and distance runs like The Color Run, at-home fitness workouts like P90X, and body- weight regimens.


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