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CAMPAIGN GUIDE Smoking Cessation Scratch Card


This document provides a practical guide to delivering the Smoking Cessation Scratch Card Campaign in your pharmacy. The guide includes tips and advice on engaging with patients, promoting the campaign and recording activities.


This material has been developed by Pfizer Ltd.


Supported by:


Saves Lives


Adverse events should be reported. Reporting forms and information can be found at www.mhra.gov.uk/ yellowcard. Adverse events should also be reported to Pfizer Medical Information on 01304 616161.


UK/PHP/14/0147 Date of preparation: November 2014


Smoking cessation support is really important because


In Scotland, around 13,000 of deaths


are associated with smoking tobacco3


THOUSAND 13 deaths in Scotland 1 in 5 Just over


OF THE ADULT POPULATION of Scotland are smokers1


About 81% of a 20-a-day smoker


who quits could save at least


£2,763*a year6 In 2013


75% of quit attempts in Scotland were through


pharmacy services 4


‘Community Pharmacy is extremely accessible and most pharmacies have staff trained to off er stop smoking services’5


Rob Darracott, Chief Executive Pharmacy Voice


smokers who attempt to quit are smoking again three months later2


43% of smokers make at least


three attempts to quit2


Ensure your


pharmacy team are aware of the campaign and how to promote it


Together you interpret their


*cost is based on the lowest price found for a 20 pack of cigarettes (£7.57)


Customers complete a SCRATCH CARD


Smoking Cessation Scratch Card Campaign Available on accesspfi zer.co.uk


References:


1. The Scottish Health Survey 2014 edition | summary. A National Statistics Publication for Scotland. Available at www.gov.scot/ Resource/0048/00485546.pdf Last accessed November 2015


2. Smoking Cessation. ASH Scotland. Available at www.ashscotland.org.uk/what-we-do/supply-information-about-tobacco- and-health/key-topics/smoking-cessation/ Last accessed November 2015


3. Health of Scotland’s population – smoking. The Scottish Government. Available at www.gov.scot/Topics/Statistics/Browse/ Health/TrendSmoking Last accessed November 2015


4. NHS Smoking Cessation Services (Scotland), Publication Report. Information Services Division. Available at www.isdscotland.org/ Health-Topics/Public-Health/Publications/2014-05-27/2014-05-27-SmokingCessation-Report.pdf Last accessed November 2015


5. One in two smokers successfully quit with community pharmacy support. Pharmacy Voice. Available at www.pharmacyvoice.com/ press/one-in-two-smokers-successfully-quit-with-community-pharmacy-support Last accessed November 2015


6. Cost calculator. SMOKEFREE NHS. Available at www.nhs.uk/smokefree/why-quit/cost-calculator Last accessed November 2015 UK/PHP/15/0035c Date of preparation: November 2015


responses and discuss the benefi ts of smoking cessation support


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