CAMPAIGN GUIDE Smoking Cessation Scratch Card
This document provides a practical guide to delivering the Smoking Cessation Scratch Card Campaign in your pharmacy. The guide includes tips and advice on engaging with patients, promoting the campaign and recording activities.
This material has been developed by Pfizer Ltd.
Supported by:
Saves Lives
Adverse events should be reported. Reporting forms and information can be found at
www.mhra.gov.uk/ yellowcard. Adverse events should also be reported to Pfizer Medical Information on 01304 616161.
UK/PHP/14/0147 Date of preparation: November 2014
Smoking cessation support is really important because
In Scotland, around 13,000 of deaths
are associated with smoking tobacco3
THOUSAND 13 deaths in Scotland 1 in 5 Just over
OF THE ADULT POPULATION of Scotland are smokers1
About 81% of a 20-a-day smoker
who quits could save at least
£2,763*a year6 In 2013
75% of quit attempts in Scotland were through
pharmacy services 4
‘Community Pharmacy is extremely accessible and most pharmacies have staff trained to off er stop smoking services’5
Rob Darracott, Chief Executive Pharmacy Voice
smokers who attempt to quit are smoking again three months later2
43% of smokers make at least
three attempts to quit2
Ensure your
pharmacy team are aware of the campaign and how to promote it
Together you interpret their
*cost is based on the lowest price found for a 20 pack of cigarettes (£7.57)
Customers complete a SCRATCH CARD
Smoking Cessation Scratch Card Campaign Available on accesspfi
zer.co.uk
References:
1. The Scottish Health Survey 2014 edition | summary. A National Statistics Publication for Scotland. Available at
www.gov.scot/ Resource/0048/00485546.pdf Last accessed November 2015
2. Smoking Cessation. ASH Scotland. Available at
www.ashscotland.org.uk/what-we-do/supply-information-about-tobacco- and-health/key-topics/smoking-cessation/ Last accessed November 2015
3. Health of Scotland’s population – smoking. The Scottish Government. Available at
www.gov.scot/Topics/Statistics/Browse/ Health/TrendSmoking Last accessed November 2015
4. NHS Smoking Cessation Services (Scotland), Publication Report. Information Services Division. Available at
www.isdscotland.org/ Health-Topics/Public-Health/Publications/2014-05-27/2014-05-27-SmokingCessation-Report.pdf Last accessed November 2015
5. One in two smokers successfully quit with community pharmacy support. Pharmacy Voice. Available at
www.pharmacyvoice.com/ press/one-in-two-smokers-successfully-quit-with-community-pharmacy-support Last accessed November 2015
6. Cost calculator. SMOKEFREE NHS. Available at
www.nhs.uk/smokefree/why-quit/cost-calculator Last accessed November 2015 UK/PHP/15/0035c Date of preparation: November 2015
responses and discuss the benefi ts of smoking cessation support
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