news 9 Is Europa League an own goal?
Europa League games can damage a premier league team’s domestic performance and taking part is not financially rewarding enough, according to new research
The research by Dr Adam Cox (pictured), Sarah Gilmore and Alan Graham of the University of Portsmouth, is published in the journal Soccer and Society.
Cox said: “For many clubs, qualifying for the Europa League is a cause for celebration and can mark the highest achievement for that club in its history. It can also be a high point for individual players.
“UEFA provides generous financial rewards for clubs taking part in what some still regard as a ‘second-best’ competition. On the other hand, taking part puts additional pressure on squads, risking their health and the financial health of the club as they are forced to buy extra players.“
The financial results rarely work out in clubs’ long-term favour, Cox and his colleagues found.
The researchers carried out a detailed analysis of four premiership clubs – Aston Villa FC, Everton FC, Fulham FC and Newcastle United FC – which entered the Europa League competition over eight seasons from 2005/06,
Cox said: “Of the four clubs, only Fulham FC made significant money from qualifying. In addition, all except Everton FC saw their performance in the Premier League suffer, with Newcastle United’s league position dropping by 11 places in the 2012/13 season. On average, taking part in Europa League games costs clubs 0.41 league points per game.
“It is often said that the extra demands imposed on clubs by qualifying for the Europa League, such as increased risk of injuries to already stretched squads, has an adverse effect on a squad’s premier league performance.
“Richer clubs can avoid such problems by, for example, having more players, using lower ranked competitions to ‘blood’ new talent, reserving their best players for the most important games. But that is not often an option for cash-strapped clubs.“
measuring the costs and benefits associated with taking part.
For all four, qualification was considered a realistic goal rather than a consolation prize.
All four made profits out of their Europa League seasons – from £2 million for Aston Villa to £15m for Fulham – but the amounts were small compared to the upwards of €50m seen in the Champions League.
The researchers say clubs without deep pockets could still make money from qualifying for the Europa League but only if they heavily restrict spending on talent.
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THE BUSINESS MAGAZINE – SOLENT & SOUTH CENTRAL – NOVEMBER 2015
www.businessmag.co.uk
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