Measuring the right data
It’s easy to get lost in the
numbers when analysing the performance of your careers website. While all the figures tell a different story, there is rarely a substitute for qualitative feedback.
It’s easy to get lost in the numbers when analysing the performance of your careers website. While all the figures tell a different story, there is rarely a substitute for qualitative feedback. User-test your site: does it deliver what your candidates want to see? At AIA Worldwide, we recently conducted some guerilla user testing on one of our clients’ careers sites, and the results – as well as turning up some very interesting observations - have led to significant improvements. If you do decide to explore an update or alteration to your
site, it’s important to A/B test these changes and see how they perform before making a decision.
360° view Not everything happens online. There are also efficient ways to measure your impact on campus, as evidenced by Thales’ approach. “We measure all activity to help gain stakeholder buy-in, both from other countries and internally, where engineers require the approval from their managers to take part in recruitment activities,” continues Davies. “We’ve launched
dedicated microsites for student registration and captured data on campus on iPads. We glean as much information as possible at every stage to ensure that any follow up communication is tailored to the individual.”
The world of metrics can be a daunting one. But it doesn’t have to be. By having a clear vision of exactly what you want to achieve, you can isolate the data you should measure to attain those goals. Remember, just because you can measure it, doesn’t mean you should. n
www.agr.org.uk | Graduate Recruiter 33
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