Development Bringing all our graduates
together from around the world at the start of their programme has enabled this year’s cohort to build more effective support networks beyond their market boundaries.
Benchmarking
Paul Siaens, Global Graduate Resourcing Manager, Imperial Tobacco
“As our graduate population has grown, data and feedback have become more vital than ever in informing us on the direction we take and the decisions we make in both graduate recruitment and their development. At the end of every graduate recruitment campaign, we carry out in-depth analysis to review what we did and inform on how we can do better. We also ensure there are continuous opportunities for all our graduates to provide feedback in a way that informs us on both the programme’s strengths and areas of development.
One such tool we use is the The Graduate Employee Benchmark. Data provided through this report has highlighted the benefits of making adjustments to our programmes in the areas of career progression and training. In these areas, feedback from our graduates showed that we were scoring lower than we would like, compared with some of our FMCG and other graduate recruitment competitors.
These findings have helped us make a concerted effort to further develop our graduate population
through our Global Graduate Community Induction Programme. Bringing all our graduates together from around the world at the start of their programme has enabled this year’s cohort to build more effective support networks beyond their market boundaries. All our graduates now benefit from greater insights into the operational structure and challenges of our industry and business. We have also redeveloped our Core Capability Framework, giving our graduates (and other employees) greater clarity on the expectations we have of them within their roles. The next big piece of work that has begun is the process of formalising professional qualifications within the different functional programmes, with a view to getting our graduates set up for stronger career pathways upon exiting the programme.
Off the back of this data, and the feedback it provided us on the changes being made, I am delighted to see that this year’s scores, in all of the areas that we have addressed, are tracking way ahead of where they were last year – in some cases by over 40%.”
Andrew Nelson, Global Graduate Programmes Manager, InterContinental Hotels Group (IHG)
Benchmarked data has been hugely beneficial to us. It has helped us to understand our graduate programme’s USPs, development areas, and how we compare against sector competitors and the graduate market as a whole.
At IHG we closely monitor how our graduates feel about our programmes, so some of the data provided quantative confirmation of what we already know. However, there were several surprises! For example, we were surprised that our ‘company culture’ was not ranked higher as we have a strong set of values that are very evident in how we treat our guests and colleagues. Another example was that we could see that ‘enjoyable/challenging work’ was something which, although very well rated by our graduates, was actually below our sector average. The data showed that this was the second most important factor to our graduates in terms of their career satisfaction, highlighting that
it needed extra attention. An area where we have been able to take immediate action to improve the scheme in light of the data is to provide the opportunity to undertake relevant professional qualifications. This will be fully supported and funded on successful completion of the graduate programme.
In terms of our USPs, it was insightful to see that graduates were being most attracted to join IHG by the career progression on offer, and that we are delivering on this - our employees rated it much higher at IHG than at our closest competitors. They said they expected to achieve key career milestones such as pay rises and promotions at a faster rate than at our competitors – in some cases almost 40% faster. This is a key focus of our recruitment campaign so it is essential to see that we are delivering on this. n
28 Graduate Recruiter |
www.agr.org.uk
CASE STUDY
CASE STUDY
www.thejobcrowd.com
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