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Entrepreneur Mike Clare opens the latest link with business at Bucks New University
Mike Clare, one of the UK's most successful entrepreneurs, has opened the Clare Business School Experiential Learning Space at Buckinghamshire New University
Sports Management students received a visiting lecture from former Wimbledon and Sheffield United football manager Dave 'Harry' Bassett; and students in the department of travel and aviation have gained expert insight from Gulf Air captain Ali Hammoud and Tony Anderson, former marketing director at easyJet.
Over the past decade Bucks New University's crowd safety management courses have provided industry specialists with world-leading crowd management education. Used by the security industry, production staff, event managers, emergency services and licensing authorities, the University's unique approach, blending the latest theory with up-to-date case studies, provides a thorough grounding in this most complex of event services.
Mike Clare with Bucks New University students at the opening of the Clare Business School Experiential Learning Space
It is the latest example of how the University links with industry – a development that is increasingly important for preparing students for their future employment and making sure its research is relevant to, and makes an impact on, the outside world – something that counts in the UK Higher Education’s Research Excellence Framework (REF).
The open-plan learning space is situated at the University’s campus in Queen Alexandra Road, High Wycombe, and is designed to inspire ideas through an interactive whiteboard and a cluster of laptops. Informal and colourful seating supports the learning environment, aimed at stimulating enterprising work.
Clare gave his name to the Clare Business School at Bucks New University, which covers a wide range of business-related courses and engages with the business community in a variety of ways. This includes students working on live business briefs for companies and firms mentoring and coaching students to become business professionals or even developing their own business ideas.
THE BUSINESS MAGAZINE – THAMES VALLEY – APRIL 2015
Students work on subject areas including market research, branding, PR, media effectiveness and evaluation, social media strategies, HR reviews and supporting start-up firms.
At the launch, Clare said: “I am very proud and privileged to have the Business School named after me and this Experiential Learning Space is another important step in providing support to entrepreneurial students – enabling them to meet, work and develop their ideas."
Dr Lorraine Watkins-Mathys, dean for the faculty of design, media and management, said working with industry was a key priority for the University.
Dr Watkins-Mathys added: “We collaborate with industry in a variety of ways. The Clare Business School is an excellent example of the way in which students can benefit from active business involvement and support from a generous entrepreneur like Mike Clare. It also offers businesses tangible benefits from working with our students and staff.”
Current work carried out at the
University includes a project for business and management students with chocolate company Thorntons aimed at getting a flavour of what appeals to 18-24-year-olds, and students in the School of Media Production and Performance mixing and recording tracks for BBC Introducing, broadcast on BBC Three Counties Radio.
Elsewhere, students are working with companies including ChyronHego, a global leader in broadcast graphics creation, playout and real-time data visualisation.
ChyronHego’s work ranges from Premier League football broadcast by Sky Sports, to the Grand National.
The relationship has resulted in many BA (Hons) Film and Television Production graduates working for the company.
Students also benefit from regular input from well-known industry speakers. These have included Torin Douglas, who worked as the BBC media correspondent and as a journalist at Campaign and Marketing Week magazines.
Additionally, in response to industry calls for qualified kitchen designers, Bucks New University has also launched a foundation degree in kitchen design. The course is supported by major industry names and has been developed with a panel of experts, primarily for those currently working in the industry.
Scholarships for the qualification have been provided by leading firms BSH Home Appliances, BLANCO, Miele, Hettich, and Mereway Kitchens.
The University is also working with other major players that have pledged support for the course, including Blum, Callerton Kitchens, Counter Production, Dupont Corian UK, Mark and Cynthia Wilkinson, Roundhouse Design, and Sensio. The course is also supported by the KBB National Training Group.
So, Clare’s involvement is just one piece of the jigsaw the University is putting together to provide career paths for students.
Dr Watkins-Mathys added: “Working with industry and businesses in the innovative and ambitious ways that we do is hugely exciting and rewarding for everybody. It gives a real buzz around the place.”
Details: 01494-522141
www.bucks.ac.uk
www.businessmag.co.uk
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