16 business focus
New way to work at GROW@ Green Park’s new space
We’re delighted to announce that GROW@Green Park has moved into its new home, writes Louize Clarke
This means we are better placed than ever to support our growing community of start-ups, innovators, creatives, freelancers and developers and achieve ConnectTVT’s wider vision of putting the Thames Valley back on the tech cluster map.
Our brand new space is more flexible, personal and buzzing, designed to bring together like-minded businesses to meet, network, co-work and collaborate. We have 40 hot-desks together with meeting rooms to provide start-ups and fast-growth businesses with a supportive, inspiring workplace, from as little as £10 a day.
Next month will see the launch of The Lab, hardware and software development labs for website, web and mobile applications. Users will be able to access Software
Development Kits (SDKs) and testing environments, to harness more disruptive enterprises. We’re thrilled to be able to offer this connected experience.
We’re always looking for new ways to enhance our offer here at GROW. Over the next few months we’ll be looking to engage with pop-ups, especially those from the catering industry. Its win-win; we can give start-ups from the sector – be it a pop-up café, coffee stand or cake stall – the space to showcase their foodie offers and our GROW community can benefit from a great eating experience. If this idea could appeal to anyone you know, please connect with us.
As entrepreneurs ourselves, my co-founder Adam Clark and I both know that the start-up journey can be challenging. It’s exciting and liberating to be making what
Clarify designs new business
development model it wants to be in the future. It identifies likely inhibitors to growth and the associated root causes which impact productivity. The assessment then provides a set of tangible recommendations which clients can implement into a business development programme,” said Lee Edney, director of Clarify.
Strategic business development is proven to grow revenues and margins, increase market share, access new growth markets and reduce the overall cost of sales by up to 30%.
Clarify, a specialist in strategic business development, working specifically with Enterprise clients to accelerate growth and business transformation, has developed a unique Business Development Maturity Model.
Designed around a set of six analytics that touch on all client- facing facets of the business, the model will replace guesswork with hard data and a precision based framework for optimising business growth.
“Drawing from over 10 years experience in optimising enterprise sales models, Clarify has developed its Business Development Maturity audit. Its goal is to understand critical metrics and challenges of the business, defining both where it is today and where
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He continued, “In essence the Business Development Maturity Model will save time and money longer-term for enterprises which take complex, high-value sales propositions to market; on average Clarify reduces the cost of building sales pipeline by up to 60% and the cost of winning business by 30%.”
The Business Development Maturity Model is facilitated in a structured, highly interactive workshop that focuses on creating strategic solutions for the business.
It will also assess how current enterprise business development structures, practices and outcomes compare to peer groups and best-
started out as an idea in your head into a reality, bringing your product or service to life. But as we all know, it’s never plain-sailing and not having the support of colleagues or a team around you can make it an isolating experience. This is why we’ve invested so much time and energy in evolving the GROW community. Already we’re creating a mini eco-system of businesses tapping into each other’s experiences, sharing their learnings as well as collaborating and ultimately, work together, to help each other’s businesses grow.
A key way we’re doing this is through our innovative weekly event programme, where we bring together start-ups with leaders from the tech industry. Last month, Todd O’Brien, co-founder of Dell for Entrepreneurs, recently shared his years’ of experience with the GROW community around what makes a winning pitch and how to attract investment – simply invaluable insight. Our special interest
meet-ups, including the Thames Valley Internet of Things, Big Data and Cyber Security bring other opportunities to knowledge share and exchange ideas. We’ve recently extended this to include a creatives meet-up group.
This is about helping you to grow your community, so if you’re looking for a new way to connect with your advocates and influencers, why not book an event in our amazing new space? Alternatively come and see first- hand our flourishing community at GROW@GreenPark.
We welcome all The Business Magazine readers and if you bring your copy of the magazine to GROW we'll give you a free hot desk for the day (max one per person per month).
For more information contact Louize Clarke.
Details: Louize Clarke
louize@connecttvt.co.uk @connectTVT www.facebook/connectTVT
in-class business development profit centres.
“Clarify is spearheading the campaign for companies to recognise the value of treating business development as a separate function outside sales and marketing,” said Claire Edmunds, CEO of Clarify.
“The Business Development Maturity Model is unique in assessing an organisation and is the first stage in creating a bespoke strategic business development programme. It fast tracks priorities which often haven’t been recognised as such by the enterprise to date.“
“Strategic business development is designed for business transformation and its application has powerful results; in the past financial year, Clarify delivered €200 million of closed business for one global client and for a high-growth start-up sourced its top three largest EMEA deals.” Edmunds concluded.
The Business Development Model examines and collates data across six crucial areas. These serve to identify for example:
• The organisation’s ability to create the correct sales pipeline, revenue and growth profile, especially optimising the balance of core offerings vs new concept/ new paradigm offerings
• The businesses ability to consistently present the commercial value of its offerings, challenge the status quo of customers and prospects and optimise the organisation to realise latent market opportunity and maximise financial value
• The factors (environmental, structural and situational) which can inhibit conversion, value or de-rail early stage opportunities across the business development and field sales organisation.
• The sales practices which introduce risk into the customer experience, brand performance and return on sales and business development investment.
• How well current systems and processes enable governance and insight into the health of the business development function and its interface with customers and other internal functions.
Details:
www.clarify-uk.com THE BUSINESS MAGAZINE – THAMES VALLEY – APRIL 2015
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