The key to generating more revenue is giving
customers multiple channels to book appointments – from online to mobile
What’s your top module for spas? The Book4Time iOS and Android consumer mobile booking app was launched in mid 2014. The app allows guests to search and book spa appointments with a few simple taps. Because it sits on the home screen of a customer’s mobile phone, it also becomes a marketing avenue for the spa.
Why is it important? Mobile is the future – across industries, mobile commerce is a major trend. More and more consumers are buying products using their mobile devices, so booking a spa appointment with a mobile phone is just an extension of m-commerce.
Roger Sholanki Founder and CEO Book4Time
What are the key features of the module? Spas have the ability to push out appointment availability in real time. Once the appointment is booked, it’s automatically reflected in the spa’s scheduler. Book4Time has provided spas with an omni-channel approach to generating revenue with online booking, online gift cards and mobile booking.
Book4Time launched a booking app for both Apple and Android phones in mid 2014
What are the results of using the app? Since the launch, we’ve seen a net increase in new revenue for spa clients who have started using the app. The key to generating more revenue is giving customers multiple channels to book appointments – from online to mobile.
Spa-kit.net keyword: Book4Time
The spa completely controls the online [booking] offering, choosing what services to make available and when
Larry Hall President & CEO SpaSoft/PAR Springer-Miller
What’s your top module for spas? SpaSoft Online Booking Engine enables spas to increase revenue and spa bookings by offering them an intuitive, easy to navigate online booking platform. The latest version debuted at ISPA 2014.
How does it make life easier for operators? Online booking is a tremendous opportunity for spas – it’s like having a knowledgeable reservationist 24 hours a day, every day of the week. It enables spas to capture additional appointment bookings as well as revenue from sales of gift cards. We believe that all spas should add online booking to their websites.
What are the key features of the module? It’s a responsive site, meaning that it works seamlessly whether you are on a computer, tablet or mobile phone. Guests can browse service offerings and book anywhere at anytime. The spa completely controls the online [booking] offering, choosing what services to make available and when, as well as lead time allowance for any reservations. Finally, spas can take advantage of dynamic cross-selling and upselling opportunities to recommend services to guests based on their selections.
How do spas use it? Spas add the SpaSoft Online Booking Engine to their website and deploying it is simple as it’s hosted in the cloud. There’s a user-friendly administration site to make the solution easy to set up and manage.
Spa-kit.net keyword: SpaSoft ©CYBERTREK 2015
spabusiness.com issue 1 2015 87
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