TECHNOLOGY
Jason Holland, product editor:
jasonholland@spabusiness.com
FUNCTIONALITY FOCUS PART 1
Spa software CEOs tell Jason Holland about their system’s top module and explain what makes it stand out
It costs six times more to acquire a new client than to keep an existing one... That’s why the SpaBooker Promote retention module is so powerful
What’s your top module for spas? Promote, which launched in November 2013, is SpaBooker’s automated email retention marketing feature. This module makes it easy to set up automated appointment reminders and special offers to drive repeat bookings and increase sales.
Josh McCarter CEO SpaBooker
How does it make life easier for spas? Retaining clients is one of the biggest challenges spas face. On average, 60 per cent of first-time customers never return to a spa and it costs six times more to acquire a new client than to keep an existing one. Continually replacing customers who only make one visit is both time-consuming and expensive. That’s why the Promote retention module is so
powerful. With minimal investment of time and money, spas can boost repeat business, foster client loyalty and grow revenue – without having to manually create and send emails week after week.
What are the key module features? Automated email sends, unique special offer codes and a dashboard make it easy to see how many appointments, in-person visits and mailings have been generated. Spa owners never have to wonder if their investment is paying off – they can see at any given moment how many clients they’ve retained and what financial impact those clients have made on their business.
Spa-kit.net keyword: SpaBooker
As spa and other hotel amenities overlap to enhance the overall wellness experience, system integration will become increasingly important
What’s your top module for spas? ResortSuite Ambassador which tightly integrates our spa software with other modules and/or other vendor solutions.
How does it make life easier for spas? The spa experience typically extends beyond the treatment room and may involve hotel stays, classes, activities, golf, club membership and food & beverage options that need to feel seamless to the guest – from online reservation to the actual spa journey which may combine these other elements.
What are the key module features? It provides many capabilities between operational systems. When ResortSuite Spa integrates with vendor property
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spabusiness.com issue 1 2015 ©CYBERTREK 2015
Frank Pitsikalis Founder & CEO ResortSuite
management system (PMS) Micros Opera, for example, Ambassador enables guest profile and itinerary synchronisation as well as a detailed posting interface.
How do spas use it? Omni recently implemented ResortSuite at four of its hotels for spa/activities, golf, retail and club and integrated with Opera PMS and Micro F&B. The spa is no longer a standalone experience. As spa and other hotel amenities overlap to enhance the overall wellness experience, system integration will become increasingly important at all touch points including face-to-face, email, online reservations and mobile apps.
Spa-kit.net keyword: ResortSuite
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