RarinJinda Wellness Spa Resort was one of a number of top operators which sponsored the study
about which countries in the region will have the most robust spa industries in the wake of economic integration, as well as pinpointing those that will need to raise their game if they want compete with their neighbours. Overall strengths of spas in the region were also highlighted. ● Therapist skills, training and availability. Survey respondents (spa managers) feel spas in Thailand, Singapore and Indonesia are clearly in the strongest position when it comes to employees, and in many other areas too. They believe Thailand has the most skilled therapists out of all ASEAN countries – it scored an average of 3.9 out of 5 – followed by Indonesia and Singapore (see Table 1). Meanwhile, it’s perceived that the best
therapist training is available in Indonesia, with Thailand and Singapore a very close joint second. Although, training is thought to be the most frequent in Singapore. When it comes to recruitment, survey
respondents feel that both Thailand and Indonesia have the highest availability of therapists, after which comes the Philippines, then Singapore (see Table 2). ● Spa hygiene/standards, and infrastructure. In terms of hygiene/ standards, and infrastructure, it was noted that spas in Singapore were
ABOUT THE RESEARCH
Spa consumer fi ndings for Thailand’s 2014 Spa Industry Study report were based on a survey of 295 spa-goers including Thai nationals (75 per cent), non-Thai expatriates (10 per cent) and tourists (15 per cent) who gave international representa- tion to the sample.
Thirty-two per cent of respondents were men and 68 per cent were female. In addition, 115 national
and international spa managers were also surveyed online, and 20 of them took part in an optional questionnaire asking them to compare the ASEAN countries
ranked the highest by far (scores of 3.9 and 4.3 respectively) and that those in Thailand, Indonesia and Malaysia followed some way behind. Facilities in Cambodia and Myanmar are perceived as having the worst hygiene/standards and infrastructure. In fact, these two countries were consistently the bottom two scorers across all aspects, suggesting that there’s much room for improvement. ● Innovation. As far as innovation in spa therapies and products is concerned, Indonesia, Thailand and Singapore came top once again, with a better rating than other ASEAN countries. Yet respondents felt spas in Singapore had the most
on certain aspects of the spa industry. Stenden Rangsit
University has off ered a Spa & Health Management minor programme, regularly collaborating with the Thai Spa Association, for eight years. The research was an extension of this partnership.
dynamic approach to marketing, giving a score of 3.9 points on average, compared to Thailand and Indonesia in joint second place on 3.2 points each.
SPA-GOER TRENDS As well as getting feedback from spa managers, the 2014 Spa Industry Study focused on the preferences of 295 spa- goers. Most questions were presented in a multiple-choice format with respondents indicating how often they to do something, or how they rated things on a scale of 1 to 5 (1 being least often or poor). On average, spa-goers had visited a spa seven times in the previous 12 months
©CYBERTREK 2015
spabusiness.com issue 1 2015 83
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