EAS 2014 DAY-BY-DAY PROGRAMME Sunday–Tuesday, 21–23 September 2014


IAAPA Institute for Attractions Managers Fee: ¤559 (IAAPA Members), ¤995 (Non-Members) Excluding VAT Location: Heineken Experience


This two-and-a-half day course is a management development programme that offers attendees the ability to deepen their understanding of how the modern attractions industry operates across a variety of disciplines. It is a great way for managers in midcareer to learn about the industry in the widest perspective, see how and why the industry works as it does, and to build a network of industry colleagues to help sustain their career in the future.


The course covers the following fi ve core subject areas: n■Attractions Finance: Capital, expense and revenue budgeting, and other fi nancial tools. n■Attractions Marketing: The role of public reltaions, media relations, advertising, group sales, and marketing. n■Attractions Leadership: Succesful human resources development strategies. n■Facility Operations and Safety: Industry regulation, best practices in facitlity management, and crisis management planning. n■Attractions Revenue Operations: The role and


importance of food and beverage, merchandise, and games. n■The fee includes course materials, certifi cate of completion, daytime meals


and refreshments, Sunday evening dinner, a registration badge for Euro Attractions Show (EAS 2014), and a ticket to the Young Professionals Forum.


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