EAS 2014 SPECIAL EVENTS Wednesday, 24 September 2014
EAS Leadership Breakfast Fee: ¤75 (IAAPA Members), ¤95 (Non-Members) Excluding VAT Time: 08:30 – 09:55 Location: EAS Theater, Hall 6, RAI Exhibition and Convention Centre
Steve Van den Kerkhof, CEO of the Plopsa Group and Studio 100 chairman of the board, will serve as the keynote speaker at the EAS Leadership Breakfast. Enjoy breakfast and hear Van den Kerkhof explore the history and success of Studio 100 and its Plopsa theme park division. For almost 20 years Studio 100 has pursued the same goal: to produce content which is engaging, entertaining, and educational for today’s children and their parents. The company has a truly 360-degree approach to family entertainment with a mix of global and local brands. The Plopsa theme park group extends this brand affording guests
Steve Van den Kerkhof
an opportunity and place to meet the characters in person, buy licensed merchandise, and learn more about the TV programs. Van den Kerkhof will discuss the importance
of these entertainment synergies to the parks, and their marketing efforts. He will outline what lessons other attractions can learn from this process and what challenges such synergies pose.
Speaker: Steve Van den Kerkhof, CEO of the Plopsa Group and Studio 100 chairman of the board
The event is sponsored by BRC Imagination Arts, Forrec, JN Leisure & Entertainment Consultancy, Mack Rides GmbH & Co. KG, and Premier Rides,
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Follow us on twitter: @IAAPAEurope #EAS14
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