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COMMERCIAL POOLS


10 Great Money Savers And Revenue Generators


PRODUCTS TO HELP IMPROVE EFFICIENCY AND SAVE MONEY ARE IMPORTANT FOR ALL POOL OWNERS, BUT NONE MORE SO THAN THOSE IN THE LOCAL AUTHORITY AND COMMERCIAL SECTORS. OFTEN OVERLOOKED THOUGH ARE THE PRODUCTS THAT GET MORE OF THE PAYING PUBLIC USING THOSE POOLS. OUR 10 GREAT ‘MONEY SAVERS AND REVENUE GENERATORS’ IS A MUST READ FOR ANYONE OPERATING A COMMERCIAL POOL


By Jon Wadeson C


ommercial pools across the UK have faced what can only be described as a ‘double whammy’ over recent times. Not only have they been under pressure to cut operating costs due to ever increasing energy prices, but the general public has also had to deal with a real squeeze on disposable incomes, meaning the spending on leisure activities has been scrutinised more than ever. Whilst the pressure all round seems to be easing somewhat, running a successful commercial pool is still a tough task and pressure still exists, particularly for older facilities, to find operating cost savings, products to run more efficiently and ways to get more of the public through their doors and raise much needed revenues.


The good news is that numerous products are available to help pool operators improve their facilities and the efficiency of how they run – the vast majority of these products also satisfy the need to be ‘green’ too. Despite funds being tight, more and more commercial pools are making the investments in new, innovate products and realising the cost savings that can be made and the sector is one that has remained relatively buoyant. With numerous options to help pool owners save on costs and increase revenues, we take a look at ten that can help commercial operators to improve their facilities and bottom lines.


01


Making Wet Leisure Facilities More Fun To Visit


The question many leisure centre managers are asking is how can they renovate their tired, old wet play facilities with low usage, and transform existing income into increased revenue streams? Hippo Leisure


www.swimmingpoolnews.co.uk


Hippo Leisure are providing centre managers with versatile and flexible products that will encourage water confidence and encourage swimming activities


SPN August 2014 65


are designers, manufacturers and installers of interactive water play equipment. They develop inclusive play products to encompass the whole family and all abilities and ages. They are providing centre managers with versatile and fl exible products that will encourage water confi dence and encourage swimming activities. It is proven that investment in interactive play equipment that is bright, colourful and provides elements of surprise and anticipation, will entice families to return again and again. In fact, those centres not investing in water play will loose out to those eager to invest. Hippo’s recent research has proven that Eighty two per cent of managers say that play features would attract more families to use their facilities. 82% of parents would travel further to use a leisure centre with play equipment as opposed to one that didn’t. Hippo’s unique manufacturing capability allows designs to


be customised to suit the specifi c needs of each project including target users, pool area shape, size and budget.


Hippo advises that pool operators give serious consideration to installing wet play equipment within their pool area to increase long term revenue and a rapid return on investment. Proposed designs should provide an inclusive play experience for all ages and abilities including those who lack water confidence. Leisure centres will be more likely to attract and excite children by choosing a bright stimulating theme that provides a big visual impact. Finally it is important to choose features that can be expanded and added to in the future to excite new generations of bathers.


Hippo Leisure 01752 771740 www.hippoleisure.com


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