PEOPLE
"As nerds who build games for a living we had an opportunity to
rebrand what it is to be an engineer" Brent Bushnell, CEO, Two Bit Circus
B
rent Bushnell, the co- founder and chief executive of high-tech amusement company Two Bit Circus, has
announced the launch date for STEAM Carnival – an entertainment showcase that re-imagines the classic midway with lasers, fi re and robots. The inaugural event will take place in Los Angeles' Crafted port-side warehouse on 25 and 26 October and will combine hands-on social games with project-based learning to inspire children to pursue science, technology, engineering, art, and maths (STEAM). “We're out to show kids that engi- neering is the new rock 'n roll. We're using high tech games, project-based kits, and other fun to demonstrate what's possible with a technical back- ground,” said Bushnell. The idea for the STEAM Carnival came after several members of the Two Bit Circus team helped make a video for Chicago rock band OK Go. The engineers built a machine for the video which pours water, rolls balls down tracks, knocks over chairs, swings sledgehammers, releases umbrellas and balloons and fi res paint
Two Bit Circus co-founders Brent Bushnell (above right) and Eric Gadman (above left)
– all in time with the music. “After the video launched we
The carnival will incorporate hands-on workshops
received a lot of calls from parents and teachers telling us how inspired their kids were,” said Bushnell. “As nerds who build games and enter- tainment for a living we realised we had an opportunity to rebrand what it means to be an engineer. It's not just pencil ties and lab coats! This experi- ence helped us realise that art has the power to bring a different audience to the engineering table. Love fashion? Introduce fashionistas to electronics to create wearable technology. Love music? Create a musical robot band!
ISSUE 3 2014 © cybertrek 2014
The STEAM weekend will include live performances, interactive expe- riences, workshops, contests, and artisanal carnival food. There are also plans to take the carnival to San Francisco in 2015. As part of the STEAM focus, stu- dent participants will have the opportunity to showcase projects through a variety of exhibitions including a wearable electronics fash- ion show and a junior arcade. The STEAM carnival project gained momentum last June after a campaign on crowdfunding website Kickstarter raised $102,699 through user dona- tions to fund its development. Support has continued to swell since and the project now counts top LA offi cials among its supporters.
Details:
steamcarnival.com Read Leisure Management online
leisuremanagement.co.uk/digital 9
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