A MAPIC PROMOTION
Leisure – a vital part of today's shopping mall
Q&A with Nathalie Depetro, director of Mapic 19-21 NOVEMBER 2014 - CANNES, FRANCE
Why are leisure and entertainment so important for retail areas today? With online sales booming, traditional retail – whether in city centres or shop- ping centres – has adapted its offering and its marketing approach. The chal- lenge now for those involved in real estate business such as Triple Five, Regions Group, Sonae Sierra, Wanda Group and Apsys, to name a few, is to redefi ne the idea of the shopping centre, and provide an enhanced cus- tomer experience. Customers will still visit shopping centres with the goal of purchasing, but they will also come to spend a day of fun, fellowship and leisure with family and friends. The shopping centre is a one stop shop for today’s customers.
19-21 NOVEMBER 2014 - CANNES, FRANCE
How does MAPIC showcase Retailtainment & Edutainment over three days? Firstly, MAPIC focuses on retail real estate on a global scale. It’s the only event where all types of development
ADVERTORIAL
Q&A WITH NATHALIE DEPETRO, DIRECTOR OF MAPIC
Why are leisure and entertainment so important for retail areas today?
With online sales booming, traditional retail whether in city centres or shopping centres, has adapted its offering and its marketing approach. The challenge now for those involved in real estate business such as Triple Five, Regions Group, Sonae Sierra, Wanda Group, Apsys to name a few, is to redefine the idea of the shopping centre, and provide an enhanced customer experience. The customer will still visit shopping centres with the goal of purchasing, but he will also come to spend a day of fun, fellowship and leisure with his family and friends. The shopping centre is a one stop shop for today’s customers.
www.mapic.com
How does MAPIC showcase Retailtainment & Edutainment during 3 days?
ISSUE 4 2014 © cybertrek 2014
Firstly, MAPIC focuses on retail real estate on a global scale. It’s the only event where all types of development sites are represented: shopping centres, city centres, outlying areas, transit zones,
LEISURE, A CRUCIAL COMPONENT OF SHOPPING MALL DEVELOPMENTS
FIND OUT MORE Contact Laetitia Garat, sales manager Tel +33 6 03 28 48 33 Email
laetitia.garat@
reedmidem.com
How will entertainment & leisure integrate shopping centre?
In the previous century, culture, leisure and entertainment played a nominal role in the shopping centre strategy, and were perceived in some ways as merely philanthropic or charitable in nature. But in the wake of online competition, many savvy developers and shopping centre operators now perceive a major opportunity to increase footfall by rebranding the shopping centre as an event-space that encourages the public to stay longer (and buy more) while visiting the mall. Events can be focused on culture, leisure, education…
Q&A WITH NATHALIE DEPETRO, DIRECTOR OF MAPIC
Why are leisure and entertainment so important for retail areas today?
With online sales booming, traditional retail whether in city centres or shopping centres, has adapted its offering and its marketing approach. The challenge now for those involved in real estate business such as Triple Five, Regions Group, Sonae Sierra, Wanda Group, Apsys to name a few, is to redefine the idea of the shopping centre, and provide an enhanced customer experience. The customer will still visit shopping centres with the goal of purchasing, but he will also come to spend a day of fun, fellowship and leisure with his family and friends. The shopping centre is a one stop shop for today’s customers.
sites are represented: shopping centres, city centres, outlying areas, transit zones, factory outlets and leisure centres. This is a unique opportunity for leisure operators and leisure brands to meet with their peers and exchange best practices with international players and owners of different retail site types.
How does MAPIC showcase Retailtainment & Edutainment during 3 days?
Firstly, MAPIC focuses on retail real estate on a global scale. It’s the only event where all types of development sites are represented: shopping centres, city centres, outlying areas, transit zones, factory outlets and leisure centres. This is a unique opportunity for leisure operators and leisure brands to meet with their peers and exchange best practices with international players and owners of different retail site types.
In 2014, a dedicated RETAILTAINMENT zone will gather key players from the sector. Strategically located in Riviera 7, this unique area will feature pitching sessions and a café to network and do business.
How will entertainment and leisure integrate in shopping centres? In the previous century, culture, leisure and entertainment played a nominal role in the shopping centre strategy, and were perceived in some ways as merely philanthropic or charitable in nature. But in the wake of online competition, many savvy developers and shopping centre operators now perceive a major oppor- tunity to increase footfall by rebranding the shopping centre as an event-space that encourages the public to stay longer (and buy more) while visiting the mall. Events can be focused on culture, leisure or education. ●
Ho in In
pla per in n dev opp cen lon foc
In 2014, a dedicated RETAILTAINMENT zone will gather key players from the sector. Strategically located in Riviera 7, this unique area will feature pitching sessions and a café to network and do business in.
retailtainment Read Leisure Management online
leisuremanagement.co.uk/digital 13
MAPIC IS A REGISTERED TRADEMARK OF REED MIDEM- ALL RIGHTS RESERVED
MAPIC is a registered trademark of Reed MIDEM- All rights reserved
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