ccording to the UK think tank Overseas Development Institute, one in three people worldwide are now overweight. Even develop- ing nations are getting fatter, as incomes rise and diets become more fatty and sugary. There’s a large consensus of expert opinion that says the obesity epidemic is down to a combination of easy access to cheap, highly calorifi c food – which is often aggressively mar- keted – and increasingly less active lifestyles. So what’s the answer? Various industries have claimed they hold the key to tackling the obe- sity crisis and while the debate rages about whether obesity is a disease, a disability or a lifestyle illness, this is a business opportunity where there’ll always be plenty of demand. We look at some of the proposals put for- ward by groups aiming to own the opportunity.


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