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TECHNOLOGY


New app offers remote tour of Holocaust museum


A US company has unveiled an inter- active multimedia website which provides a virtual tour of the Riga Ghetto and Latvian Holocaust Museum from anywhere in the world. An interactive map experience, called Walk Among Memories, com- bines Google Street View with archival photographs and multime- dia survivor stories to allow people to tour and learn about the Riga Ghetto – a Nazi-designated area of Latvia where Jews were forced to live during the Second World War. The website – which also includes six survivor stories told as interactive graphic novels – aims to show the everyday reality of the Riga Ghetto. Read more: http://lei.sr?a=T3W7a


The San Francisco lab features a fi tness centre for testing and tweaking new apps Nike tech lab boosts wearable tech software expansion The stadium will embrace innovation


Amsterdam ArenA signs tech innovation deal


The Amsterdam ArenA, home to Dutch football club Ajax, has signed a deal with the Municipality of Amsterdam in order to help secure the stadium’s position as an innova- tive and progressive sporting venue. The agreement will see the two


parties progress the use of smart technological applications, allow- ing for the developed use of tablets and smart-phones in the stadium. In the coming years the stadium will innovate the use of energy grids, improved connectivity and the use of applications for visitors attending the venue and serve as a testing ground for new ideas. Read more: http://lei.sr?a=G5v8A


Snapchat is installed on 60m phones worldwide 18 Read Leisure Management online leisuremanagement.co.uk/digital


Nike has signalled ambitions to dominate the wearable tech and fi tness app market with the launch of a research and develop- ment lab in San Francisco, California. The Nike+ Fuel Lab launched earlier this month marks the latest development in the company’s quest to make its NikeFuel measurement system – whereby users earn NikeFuel points for their levels of activity – the universal standard for activity tracking across digital platforms. Nike’s range of fi tness apps fall under


the Nike+ network – which is currently used by 28 million people worldwide – and the company hopes to build on partner-


ships it has established with popular third-party options including weight loss app MyFitnessPal, running companion RunKeeper, and tracking app Strava to take this fi gure past the 100 million mark. The company says it is cumbersome


to try and compare fi tness performances across myriad measurement systems with NikeFuel as its solution. At the San Francisco lab, which also features a fi t- ness centre for testing and tweaking new apps, third party fi tness companies can work alongside Nike to integrate NikeFuel into their existing products.


Read more: http://lei.sr?a=m2C6E


Fitness brand takes to Snapchat to capture ‘millennials’


Antipodean training provider the Australian Institute of Fitness (AIF) has become one of the fi rst fi tness brands to utilise the photo-messaging app Snapchat. Increasingly popular among 13-24 year


olds, the app presents a strong opportu- nity for fi tness companies to tap into the diffi cult-to-reach millennials market, also known as ‘Generation Y’. The app enables users to send pictures to their friends which display for a short period of time – typically 10 seconds – before deleting. Read more: http://lei.sr?a=U3T6T


ISSUE 3 2014 © cybertrek 2013


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