ATTRACTIONS
The stories behind innovations in all sectors are on display
interactives, asking what it means to be innovative and how we stay innovative. The Patent Tree details patents
over the past 100 years for all types of objects from umbrellas to medical equipment. There are fi rst person oral accounts from innovators themselves about what inspired them: you can hear people like Howard Schultz, who started Starbucks, and Jeff Bezos talk about what it takes for a company to stay at the cutting edge, or hear them talk about their personal lives. Visitors can also record what they think about innovation, and what they think will be the next challenge. They can post their ideas in a number of ways: graphically, digitally, or by typing ideas in response to questions from other visitors. They can also conjure up their own invention, or build a busi- ness plan and compare it with others.
What’s the most popular feature? What’s Next is an exhibit which changes and discusses the future of innovation. Recently we looked at what
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ABOUT BEZOS CENTER FOR INNOVATION
With the aim of ‘igniting the inno- vator within’, the Bezos Center for Innovation opened its doors at Seattle’s Museum of History & Industry (MOHAI) last October. This US$10m (£6m, E7.3m) exten- sion to the original 62-year-old Seattle museum furthers the vision of the museum to inspire people to create a better future for themselves and their communities. It believes that the preservation and exploration of the past is essential to effective decision-making in the future.
would come next in the video game industry. Seattle is home to the US headquarters of a number of big names in the industry including Nintendo, Xbox and Valve. We invited young producers to come in and talk about what’s hap- pening and visitors had the opportunity to test games which aren’t yet on the
Read Leisure Management online
leisuremanagement.co.uk/digital Seattle has spawned many of the
world’s most successful compa- nies, including Amazon, Starbucks, Microsoft, Expedia and Boeing. The centre is both a celebration of this successful track record, and pre- pares the ground for more homegrown talent, inspiring high school children to continue their city’s legacy. Amazon founder and chief exec- utive Jeff Bezos – who created the largest retailer on the internet – is the principal donor, allowing the museum to become a reality.
market. Their feedback was then used in games development.
How many companies are showcased? Hundreds. From big names like Boeing, Starbucks and Amazon to lots of companies that are still seek-
ISSUE 3 2014 © cybertrek 2014
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