26 Argentina Tierra del Fuego, Ushuaia T


Andes, providing opportunities for trekking and climbing along the world’s longest mountain range. At the southern end of the Andes sits Patagonia. Originally a remote backpacking destination, the region has attracted increasing numbers of upmarket visitors, cruise passengers rounding Cape Horn or visiting Antarctica and activity holidaymakers after adventure. Domestic visitors remain


he largest Spanish- speaking nation in the world, Argentina is famed


for its passionate people, traditional dances such as the tango and its love of football. For visitors looking for


adrenalin highs, this destination offers white water rafting, kayaking, para gliding, wind surfing and extreme trekking in the Patagonian Parks. Argentina also offers cities


oozing with European culture and traditions. Historic avenues, cobblestone streets, cathedrals,


museums, cafés and designer bars are typical of Argentina’s modern cities. Designated a ‘Design City’ by UNESCO in 2005, glamorous capital Buenos Aires is one of the largest cities in Latin America and the main point of departure for travelling to the rest of the country. Córdoba, the second largest city in Argentina, is a seat of learning and famed for its universities. Located in the heart of the Pampas region, the city is surrounded by hills and valleys. Running through Argentina are the


Argentina’s number one market, with the country recording 48.2 million domestic travellers in 2012, up eight percent on the previous year, according to Travel and Tourism in Argentina to 2017 from market researcher ReportsnReports. During 2012, Argentina


welcomed 5.7 million overseas visitors, a decline of 1.2 percent on 2011 figures. However, inbound expenditure in 2012 registered growth of 10 percent over 2011. Over the forecast period, the volume of


Argentina at Arabian Travel Market National Institute of Tourism Promotion AM1310


Australia Melbourne


single country. It is sometimes informally referred to as an 'island' continent, surrounded by oceans. Its ocean territory is also the third largest in the world, spanning three oceans and covering around 12 million square kilometres. It also has one of the most urbanised and coast-dwelling populations in the world, with more than 80 percent of residents living within 100 kilometres of the coastline. Famous for its great food


A


modern country with a rich indigenous history that dates back more


than 50,000 years, Australia is a country of stark contrasts and outstanding natural beauty. The continent stretches about 3,700 kilometres from north to south and 4,000 kilometres from east to west, making it the sixth largest nation after Russia, Canada, China, the US and Brazil. Australia is also the only continent governed as a


and wine, art and spectacular natural landscapes, this vibrant, multicultural destination attracted 6.45 million visitors in 2013, up 7.4 percent on 2012 figures. Following on from this, 2014 is showing signs of repeating this growth, with 548,100 visitors recorded for January 2014, up 15.5 percent on January 2013. The latest data from the


Australian Bureau of Statistics (ABS) showed massive growth in Asian visitors, with Malaysian


Australia at Arabian Travel Market JC Travel Professionals Pty AS6610


arrivals up 40 percent and visitors from Hong Kong and Singapore both up 26 percent for the month. January 2014 saw increased arrivals from traditional markets including the UK (up 8.2 percent), Germany (up 10.6 percent) and Italy (up 15 percent). Besides its natural resources,


history and culture, the secret to Australia’s tourism success is its Tourism 2020 strategy. Developed by Tourism Australia, it aims to enhance growth and


ARGENTINA — AUSTRALIA | DESTINATION


inbound visitors is expected to increase at a compound annual growth rate of 4.19 percent. According to the report,


tourism is expected to be one of Argentina’s best performing sectors over the next decade, with its contribution to the economy growing at 2.5 percent each year. Consequently, to promote tourism, the government


launched a new tourism marketing plan for 2012 to 2015. INPROTUR, the National


Institute of Tourism Promotion, is looking at emerging markets as a way to boost international tourism arrivals. One target market is India,


with the tourism body launching an online training programme in the Indian market in early 2014,


Tourism is expected to be one of Argentina’s best performing


sectors over the next decade, with its contribution to the economy growing at 2.5 percent each year


Plaza de Mayo, Buenos Aires


which will introduce 200 travel and tourism experiences for Indian visitors. Strategic markets identified within India include Mumbai, Bengaluru and Delhi and, here, the focus will be on training travel agents and tour operators in India to enable them to sell the destination effectively.


Argentina fact file


The Argentine Republic, located in southeastern South America, covers a landmass of 2.8 million square kilometres, making it the eighth largest country in the world, the second largest in Latin America and the largest Spanish- speaking nation


Population: 41.6 million Climate: Argentina boasts a generally temperate climate that ranges from subtropical in the north to subpolar in the far south Local time: UTC -3 Currency: Argentinean Peso (ARS) Language: Spanish Getting there: Aerolíneas Argentinas (Argentine Airlines) is the national flag carrier flying to 56 destinations globally. Other airlines serving Argentina include Emirates and Qatar Airways


competitiveness in the tourism industry by focusing on six strategic areas: to grow demand from Asia; build competitive digital capability; encourage investment and implement regulatory reform agenda; ensure the tourism transport environment supports growth; increase supply of labour, skills and indigenous participation; and build industry resilience, productivity and quality.


Through this strategy, Tourism


Australia will focus the majority of its global marketing resources on markets that represent the greatest potential for growth to 2020. It will also target those emerging markets that have the strongest growth potential and will continue to support markets across the rest of the world. Top of the list and identified


as markets with the potential to be worth AUD5 billion (US$4.5


Top of the list and identified as markets with the potential to be worth AUD5 billion (US$4.5 billion) in tourism spend


by 2020 are China, North America, the UK and Australia’s domestic market


Uluru (Ayres Rock)


billion) in tourism spend by 2020 are China, North America, the UK and Australia’s domestic market. Secondary markets, estimated to have the potential to be worth over AUD2.5 billion (US$2.25 billion) by 2020, include New Zealand, South Korea, Singapore and Malaysia. Others with potential to be worth over AUD1 billion (US$900 million) by 2020 include the Middle East, India, Japan, Indonesia and Germany.


Australia fact file


Australia is the sixth largest county by land area and 7.7 million square kilometres in size


Population: 23 million Climate: Most of the country receives more than 3,000 hours of sunshine a year. Generally, the north is hot and tropical, while the south tends to be sub-tropical and temperate Local time: UTC +8 to +10 Currency: Australian dollar (AUD) Language: English Getting there: Approximately half of all international travellers arrive in Australia via Sydney, the largest city. After Sydney, significant numbers of travellers also arrive in Melbourne, Brisbane and Perth


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