Referral feature
outcomes as successful as they can possibly be.” Putting the clinical side of dentistry aside, Beam also prides itself on being a ‘hub’ for referring dentists, who can tend to feel isolated in their day-to-day working lives. Through ‘Beam Business
Basics’, Beam offers CPD veri- fiable meetings and events, which cover everything from key performance indicators and staff issues to patient engagement processes. Beam also offers in-house training for referring dentists’ clinical support teams, be it clinical photography, impres- sion taking or help achieving radiology exam practicals. The hub provides a platform
for informal sharing of ideas and experiences, with Beam sharing their own systems and knowledge often gleaned over years of involvement with their mentors at ‘Breathe Dental Coaching’.
Jane said: “In the very early
days of Beam, we were aware that the piles of paperwork were mounting and that the business side of things could become suffocating. That’s when we joined Breathe Dental Coaching, run by former dentist Dr Simon Hocken. That saved our lives and became the cata- lyst for change and progress. “We’re eager to pass on
the lessons we have learnt to other dentists who can easily find themselves swallowed up by the non-stop clinical and hugely administrative job that is NHS dentistry. We certainly haven’t got everything right but it’s good to share even the diffi- cult experiences with others and learn from each other”. It seems that Beam never
stand still, and are not afraid of trying the new, be it clinical or management techniques. Jane continued: “As with the
rest of life, the one certainty is change – that’s something we
are always happy to embrace at Beam and expect our team to be able to follow suit. We do constantly try to be the best we can be, and that is one fabulous advantage about being an inde- pendent owner-run creature – if something isn’t working, then we try something new until it does.” And it’s not all work, Beam
also hosts regular informal social gatherings which allow for the much-needed and off- the-record interactions, and chances to discuss cases.
So what’s next for Beam? “Our vision is to open one or two more Beams,” said Rhu. “The only sticking point is to pinpoint the people who ‘get it’ and who will honour the brand and do it justice which is why we’re currently seeking an additional specialist orthodon- tist to grow the team, and bring a relentlessly positive attitude to work every day.
Rhu McKelvey TESTIMONIAL
“Thanks to a great team, your skill and competence are one thing, but it’s your warmth and empathy that make you outstanding.” Patsy Whelehan, Beam patient.
“After much blood, sweat and
tears – and a lot of investment! – I’m extremely proud of our Beam set-up and, underpinned by the passion which the entire Beam team share, truly believe that we’ve got the structure in place to move onwards and upwards.”
Scottish Dental magazine 65
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