Referral feature
Making their patients beam
Dundee orthodontic practice is striving for perfection every single day B
eam Specialist O rt h o do n ti c Practice’s prin- cipal orthodontist Ruaridh McKelvey
(known as Rhu) sums up his craft quite simply. “As specialist orthodontists, we perfect smiles using braces. It’s all we do,” he says. However, Beam do much more than that. The energetic team at the Dundee clinic, who work with patients from throughout Fife, Stirlingshire, Perthshire and Aberdeenshire, as well as Tayside and Angus, don’t just correct imperfections. They strive for perfection and, every day, go above and beyond what’s expected – whether the ‘customer’ is an NHS dentist, NHS patient or a private patient. Beam was unveiled in 2007
when Rhu and his wife Jane, a dentist and talented interior designer, set about converting the former Evangelical Church Hall in Dundee’s buzzing Cultural Quarter into the state-of-the-art practice Beam is today. A real ‘Grand Designs’
project, the result is simply stunning, with an open-plan, cutting-edge clinic enabling orthodontic therapists to work closely with specialist ortho- dontists, complemented by more private treatment spaces. Speaking of the fantastic
environment, Rhu said: “It’s our wish that patients enjoy the process as well as the result of our treatments and Beam
64 Scottish Dental magazine
is the place to refer your own much-loved patients to. Quite simply, we’ll care for them as you would expect and wish for your own kin. We’ve also created an amazing place to come to work and patients pick up on that as soon as they walk through our doors.” The success and ethos of
Beam undoubtedly lies with the Beam team. Launching
with one specialist orthodon- tist and two part-time nurses, the practice now employs a team of four fully-qualified and in-house trained orthodontic therapists, six orthodontic nurses, two receptionists, a practice business manager and a treatment coordinator. Rhu said: “We are exception-
ally proud of our team who are constantly working hard to reflect Beam’s ethos and brand. It’s instantly evident in
the warm, enthusiastic and friendly environ- ment that greets patients, whether they’re private or NHS customers.” When it comes to NHS
orthodontic treatment, Beam enjoy an excellent relation- ship with dentists along the east of Scotland, with only orthodontists on the GDC’s specialist list looking after their patients’ treatment planning and management. Beam under- stands the potential difficulties faced when referring to an outside team and values each patient referral. Rhu explained: “We go to
great lengths to ensure a seam- less relationship with our referring dentists. We more than understand the daily pres- sures facing general dentists and work hard on perfecting our communication and feed- back systems to ensure that we not only handle refer- rals professionally, but work successfully as a team, particu- larly on multi-disciplinary cases. “Our orthodontists are easily
available to discuss specific treatments and multidiscipli- nary cases, working alongside the dentists’ own treatment aims, to make the restorative
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92