Adver torial
CONVERGED INFRASTRUCTURE
Company spotlight on Reichle & De-Massari AG ..Swiss quality arrives in the UK by Steve Gold, Netcomms Europe Editor
Reichle & De-Massari AG (R&M), the Swiss-headquartered premium cabling specialist has arrived in the UK, appointing a new UK Managing Director Pete Gough, and offering an extensive range of integrated products - including its WARP technology for 10GBase-T - to the UK cabling and systems integration channel. R&M develops and manufactures
passive wiring solutions for communication networks and across Continental Europe, the company has established a reputation as a quality leader. Two-thirds of the company’s sales
come from outside its home country Switzerland and, today, the firm has marketing operations in more than 30 countries, grouped into eight sales regions. According to Edgar van Essen,
the company’s Western Europe MD, R&M has a strong position in systems for data centres, office cabling and FTTx, offering optimum shielded and unshielded integrated technologies which are billed as lasting through several generations of active equipment. The UK, says van Essen, is one of
the largest and most dynamic cabling markets in Europe. “The UK is a competitive market,
in which most of our competitors are highly active,” he said, adding that the company’s aim is to specifically address the growing market for best-in-class quality solutions. An example of this, he explained,
is for mission-critical networks where failure is not an option and by supplying high end products for this segment of the industry Van Essen says that the UK is also
home to many key influencers and decision makers and a gateway to global business opportunities. “Our new UK Managing Director
- Pete Gough - brings us in-depth knowledge and experience of UK office cabling and data centre markets, plus solutions. Pete has been in the datacomms industry for the past 21 years and worked as a network support engineer, product support manager and regional business director on different continents,” he said. “Pete will work with our current
www.netcommseurope.com
customers and channels, but will also look at alternative propositions, alliances and more,” he added.
R&M’s history R&M is headquartered in Wetzikon, Switzerland, and is an independent family business specialising in information and communications technology. The company, which concentrates on
the development and manufacturing of cabling technology for communications networks, is fully owned by the Reichle family and has more than 700 employees and an annual turnover of around 150 million euros. R&M subsidiaries have been
established in several countries, notably Bulgaria, Dubai, Germany, Hungary, India, Italy, Poland, Romania, Saudi Arabia, Singapore and Spain - the company generates around 70% of its turnover outside Switzerland. The company was founded by
Hans Reichle and Renato De-Massari back in 1965 as a two-man business, with the two telecoms experts building their business on the basis of a new and easier-to-install telephone outlet - which to this day is known as Reichle- Connector in Switzerland. Originally R&M was set up to
develop this product and market it throughout Switzerland. The company then broadened its range of products and services to cabling technology for data and voice networks as a whole, based on copper and optical fibre cabling. One of the firm’s core products is its
Cat 6 module for Ethernet networks, which is widely used in networks all over the world. The product’s success was founded on its sales partnership with IBM, which lasted until 1999. Today, as well as supplying premium
cabling solutions for a variety of markets and industry sectors, R&M designs solutions for private networks, data centres and public network carriers.
The WARP solution R&M’s jewel in the crown is its newly launched WAve Reduction Pattern (WARP) technology, which is designed
to accommodates the demands resulting from the rapid uptake of 10GBase-T data transmission in the networking and communications industry. Transmitting at 10 Gbit/s, says the
company. involves the use of a sensitive, high frequency coding method, which also increases susceptibility to interference increases by a factor 100. In order for 10GBase-T to work correctly, the firm adds that it is crucial to control and suppress interference from outside the cables. The WARP technology is billed as combining the superior protection of shielded cable with the convenience of unshielded cable. When used in system, R&M says that
its WARP technology allows ANEXT reserves that were previously only possible with shielding. This means, the company adds, there
is no need for follow-up measurements of this parameter in the installation. Measurements are guaranteed by the layout of individual components. Netcomms Europe notes that WARP
cables also offer further advantages for Power over Ethernet (PoE) integration.
www.rdm.com
Pete Gough - heading up the UK for Reichle & De-Massari
R&M’s advanced interconnectivity NETCOMMS europe Volume IV Issue 1 2013 9
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