automatically upon connecting to the network. For customers in networked branch
offices, intelligent CPE routers can also be provisioned with in-built IP VPN capabilities, supporting symmetrical, high speed Layer 3 switching. Other capabilities include deep
packet inspection, traffic acceleration and diagnostics, enabling SMBs to realise never-before-seen levels of network and application performance enhancement, visibility and control.
Strategic procurement As the technical sophistication of the
SMB network environment increases, services capable of delivering this
depth of value will deliver competitive differentiation and therefore become worth paying for, leading to the establishment of new revenue streams for CSPs as increasing numbers of customers request service bundles tailored to their specific needs. Thanks to intelligent routing
technologies, SMB and branch office broadband services in Europe are getting both faster and easier to manage. At a time when CSPs are determined on reducing TCO, those that are organised to procure equipment strategically, according to revenue generating potential (not just TCO) stand to gain considerably. The additional value and revenue potential offered by an intelligent router
capable of delivering converged voice and data services, whilst also acting as a centrally controlled application delivery and management platform, far outweighs the marginal increase in unit cost over a conventional ‘just enough’ approach. By enabling value to nudge ahead
of price in the procurement process, CSPs can comfortably start to deliver profitably converged voice and data services to the mid-market and also establish a channel through which they can start to introduce new services as the market develops. Now that’s a future worth talking about.
www.oneaccess-net.com
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