Leading Edge Marketing and Advertising
Approximately 71% of the US’s economy is consumer spending. So you can imagine the level of marketing that occurs in the US to support such a huge demand. “I wanted to strengthen my marketing skills and be up to date with the most recent marketing trends,” commented Dubreuil; more specifically, “breakthrough advertising campaigns, social media campaigns, and consumer understanding techniques.” The US advertising market has been forecast to grow at a compound annual growth rate of 4.2% with a market value over $200 Billion. The biggest trend is in the transformation of this market from the traditional formats to interactive digital based advertising. Last year, the New York Times highlighted the fact that the United States would be spending more money on mobile ads than Japan, who has historically been the world’s leader on mobile advertising. As the world’s major consumer market, MBA students are poised to be on the leading edge of, not only marketing and advertising to consumers, but also collecting consumer information and utilizing big data analyses.
Quality of professors “The USA is the standard by which all business schools globally are measured to, and I took that to mean that the programs in the USA are of a higher quality than it would be in any other country” remarked NG. This was a sentiment echoed by all the students we interviewed. According to Dubreuil, “Concentration of world’s top MBA programs forces schools to seek for continuous improvement and that’s what you find in top MBA schools in the US. Top-notch professors with great working experience elevate the programs and make the learning experience and class discussions richer.” Most students felt that great professors are the
backbone of quality MBA programs. According to the 2012/13 QS Global 200 Business Schools Report, the United States has 22 of the 39 Elite Global Business Schools, which includes programs from Harvard, MIT, Kellogg, Stanford and Wharton.
Student Diversity Lastly, a surprising benefit to international students is the amount of diversity in US MBA programs. Santiago Peralta, a 2nd year MBA student from Argentina at the Thunderbird School of Global Management, feels that US programs offer a level of student diversity you can’t find anywhere. “The diversity in Thunderbird really opened my eyes to other opportunities and friendships across the world.” For most top tier US MBA programs, international students compose about one-third of the incoming class. Harvard University’s 2015 class has an international student composition of 34%. While this is very common for the top tier programs, lower tier programs may have a much higher composition of international students, providing a much greater level of diversity and a broader cultural experience. For Dubreuil, diversity was important in the decision of where to obtain the MBA. “I have met people from all over Asia, Latin America, Europe and of course the US. Learning from them just by having a conversation opens your horizons and US Business schools do offer that background and cultural difference in its students.”
While the United States is currently the mecca for MBA programs, it’s important to note that there are some major cultural differences that greatly impact life (and employment) after graduation. Students highlighted the fact that Americans are born with innate abilities for networking. Finding gainful employment isn’t easy in the US and requires a lot of social skills to find and connect with influential individuals inside of organizations. Social networking is not taught in the MBA, although some programs are beginning to offer classes in personal branding, which essentially teach you how to market yourself online and in-person. According to the biggest market for MBAs, it’s still a degree in high demand. So if you’re considering learning about the world of business, the United States is definitely a good place to start.
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