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TOURISM Campaign for Tourism launched


British tourism leaders have launched a campaign to ensure that all political parties recognise the contribution of tourism to the economy on the run up to the next general election. Te Campaign for Tourism was


launched by 33 leading UK tourism bodies including organisations from all aspects of the tourism industry such as attractions, historic houses, heritage sites, B&B and hotels. Te campaign will see letters dis-


tributed to all major political parties underlining the fact that tourism wasn’t mentioned in any of the parties politi- cal manifestos at the last general election. Signed by associations and businesses such


Te campaign will see letters issued to major political parties


as the Tourism Alliance, British Hospitality Association and Merlin Entertainments, the letters aim to trigger debate and highlight opportunities for the government to improve the industry’s international competitiveness. Sir David Michels, president of the Tourism


Alliance, said: “Te growth in tourism spend to £134bn in 2012 supported another 180,000 jobs, more than one in three new jobs in the UK. Politicians need to acknowledge and act on this in developing manifestos for the next election. Tey must include tourism- specific policies and positions to maximise the true potential of this great industry.” Details: http://lei.sr?a=a8x4m


Visitor numbers in Scotland on the rise through 2013


Expenditure and visits to Scotland by both international and domestic visitors has risen during the first half of 2013, according to offi- cial figures from VisitScotland. Between January and June of 2013, visits have increased by 1.6 per cent, while spending has


increased by 1.7 per cent. Te overseas spend was slightly higher, with an increase of 8.6 per cent. With significant events on the horizon including the 2014 Commonwealth Games and the 2014 Ryder Cup, the country is expecting significant increases in the coming months.


Tourism spending sees significant rise


It’s good news for British tourism according to VisitBritain’s annual review, with record visitor spend for the first seven months of 2013. A year on from the great tour-


ism showcase of the London 2012 Olympics, VisitBritain says it has made significant progress on its four- year long marketing programme and long-term tourism growth strategy. In 2012, Britain welcomed more


than 31 million inbound visitors, who contributed £18.6bn to the economy. So far this year has built on that success, with spending up by 13 per cent to £11.2bn. Te organisation is also on track to hit the


Spending from visitors to Britain is up by 13 per cent this year VisitBritain chair Christopher Rodrigues,


target of £50m of private sector match funding by the end of the 2014/5 financial year. Over the next four years, VisitBritain will


focus its efforts in four areas: image, product, travel trade and access.


© CYBERTREK 2013


said: “Our overall strategic aim for 2014 is to build on our international image, engage fur- ther with the travel trade, broaden the product range on offer for tourists and make it easier to get to Britain.” Details: http://lei.sr?a=S4p2n


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