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HEALTH & FITNESS payasUgym teams up with HSBC


Online lead generation ser- vice payasUgym has teamed up with HSBC to encourage more young people to start using fitness facilities and become more active. The partnership will see


the service – which provides a number of flexible health club deals and other offers for fitness pursuits across the UK – being offered to 1.35 mil- lion HSBC account holders between the ages of 18 and 25. The aim is to give HSBC


young account holders better access to the 1,500 cen- tres that participate in the payasUgym programme. Te service allows users to manage their


1.35 million HSBC customers will be targeted by payasUgym


own account online, where they can top it up with credit and then use the funds to buy vouchers for gym use at participating venues. HSBC has allocated £1m to launch its cam-


paign to young adults and has also partnered with Sony and a major mobile phone network to complement the scheme. “Our goal is to help increase participation levels in health and fitness in the UK,” said Ed


Luck, marketing director of payasUgym. “By targeting the young adult population of the UK alongside HSBC we hope to encourage a new generation of gym goers to start using the clubs listed at payasUgym.com.” The partnership with HSBC will add to


payasUgym’s list of national marketing part- nerships, with the business previously securing deals with Tesco Clubcard and O2. Te HSBC campaign launches this month. Details: http://lei.sr?a=X9Y5X


Toni’s teams up with Gravity Studios


Independent Pilates and Kettlercise club, Toni’s Pilates in East Sussex, has expanded its equipment range and offerings having teamed up with Gravity Studios. Te club, which opened in


August 2010, has around 100 members on various monthly packages. Toni’s offers space for a maximum of eight peo- ple, as well as one-to-one Pilates reformer training, tra- peze table sessions and use of a Wunda chair. Toni’s has now also


Te club has 100 members and features Total Gym Studio equipment


installed a Total Gym Studio, which includes four Total Gym GTS units costing around £3,450 each. The new studio will cater for both small group personal training for a maximum of four people and one-to-one personal training. Following the addition of Gravity services,


around 30 per cent of the club’s membership signed up for the new offerings in the first two weeks aſter installation. “We have two beautifully appointed but modestly sized


© CYBERTREK 2013


studios, so to turn one into a Gravity Studio and get so much value from one type of equip- ment really makes the space work hard for us,” said owner Toni French. “It’s perfect for our clients, giving them


maximum results in minimum time and no impact fat burning workouts. Total Gym makes it so easy for our instructors to lead group classes with real individual attention, at resistance suited to each individual’s ability.” Details: http://lei.sr?a=S3e5q


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www.matrixfitness.co.uk Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 5


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