INSPIRATIONAL PROSPECTS
Glyn Thomas chats with Janne Perakyla VP COO RAY Finland
What are amongst your many responsibilities are what you would consider the most essential involved your role of as VP & COO? Now when world around gambling is quite challenging I try to focus my work to three things: look the future, inspire staff and follow profitability.
What aspects of your role do you find most satisfying? Have to say that future forecasting and inspiring young experts.
RAY is a quite unique gaming operator, with some 4% of its gaming revenue coming from the single landbased casino in Finland - Casino Helsinki - while the majority of your gaming is operated via business partners dispersed around the country (hotels, restaurants, service stations, bars and clubs). What challenges, and opportunities, does this business and operating model create for RAY? We consider that it is a huge possibility for future. We have been committed to create multichannel gaming world to Finland and we will do that. Of course different business units need “steering” that they remember our common goal. And in development work we need to do all the
time prioritising decisions. You cannot do everything everywhere all the time.
You design and make most of the slot machines you operate yourself. Why is that? It comes from our 75 year old local tradition. We have in Casino Helsinki international games and we are testing international games in our arcades. So far they have not been quite successful outside Casino Helsinki. Even still after 2 years in internet casino local brands are the most successful games. But you need to be awake. Change can happen.
All of these machines are linked to RAY’s gaming management system. Was this also designed and made in-house? Partly in-house partly with partners. We have around the country now 20 000 machines. We are now really near to move to control these from headquarter´s. Aim is cut the maintenance cost
even “thinner” than they are now and to get speed to gaming portfolio changes. We have now new attitude - we managed to get over 10 finish small gaming development companies to partner with us. I strongly believe that they will get us lot of new ideas
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