and how were they received? We are particularly excited about the launch of FutureLogic’s Ticket2Go ticket-out solution for Asian cost-sensitive gaming markets. New for G2E Asia 2013, the Ticket2Go solution offers a networkless ticket-out payment system for gaming machines that have a serial or parallel coin hopper, making it the only ticket-out payment solution that works with both state-of-the-art as well as legacy gaming machines. Multi-lingual and multi-currency, the Ticket2Go system can be installed across multiple sites enabling operators to replace coin payout technology with a low-cost ticket-based solution. With the addition of the Ticket2Go Cash Redemption Module, which can be integrated with any third-party cash redemption terminal, FutureLogic offers a fully automated solution for larger operations or venues with limited staffing. FutureLogic also presented the PromoNet promotional
couponing solution installed in over twelve locations worldwide along with PromoNet Online, the PromoNet system’s newest module that links land-based gameplay with online promotions and rewards, which is critical for land-based operations currently considering their online strategy. In addition to the Ticket2Go and
PromoNet solutions, FutureLogic also demonstrated its award-winning and industry-leading range of gaming printers; the GEN3 Evolution printer, GEN2 Universal printer, Coupon Xpress printer and TableXchange printer/ scanner.
In the future do you believe the Asian market will be the largest into which you sell? FutureLogic’s vision is to be the world’s leading provider of innovative printing and couponing solutions to every gaming technology provider and operator around the world. As markets across Asia grow and evolve, FutureLogic will continue to deliver innovative value- added products and world-class experiences from ticketing applications for slots and tables to behavioural- based marketing and promotional couponing solutions.
Do you foresee the liberalisation and legalisation of online gaming in the United States affecting your business? We see online gaming as a great opportunity to enhance the total gaming experience for patrons and build loyalty across both land-based and online environments. Although land-based casinos remain popular with
their core demographic, younger patrons are seeking to consume gaming experiences across multiple platforms beyond traditional land-based slots. Therefore, it is very important for land-based operators to understand how they can appeal to both demographic groups while leveraging their live casino experience. Operators
that know how to build loyalty across different player demographics will differentiate themselves in an increasingly competitive environment. Land-based casinos may choose to leverage the live
casino experience as a way of rewarding high-value online patrons or identify high-value land-based patrons and provide a unique experience online. Casinos can encourage high-value players to visit their
online sites via their personal hand-held device while sitting at a game or relaxing at a bar or restaurant and act as an affiliate for their own or third-party sites. Search engines are charging poker sites $40 to $50 per click on Friday and Saturday nights for customer acquisition but casinos could do the same or bring premium players to their own online sites for free. PromoNet Online provides operators with the infrastructure to identify high-value land-based players and issue them with one or more promotions that can be redeemed securely online via a unique QR code
printed on the coupon. The QR code then bounces
the patron directly to the landing page of their partner’s
online site.
Where might you advance technologically in the future?
TITO remains the premier method for cashing out and managing credit transfers between gaming machines, kiosks and cash cage due to the operational efficiencies realised and the simplicity and extremely high player acceptance rates. In order to increase the value of an operator’s existing
TITO installation and create a single currency for the gaming floor, FutureLogic has introduced TableXchange to bring TITO to table games. This enables players to move effortlessly between slots and tables with standard cash out tickets, avoid queues at kiosks or cash cages and, most importantly, increase the number of table game hands per hour. Everyone loves to be a winner and show off their winning ticket and the cash out TITO ticket is the perfect medium for that. Casinos can now upgrade existing TITO- ready slot machines to become ‘promotional couponing engines’ and link promotions with slot play behaviour while increasing average net win across the floor. FutureLogic’s PromoNet solution enables casinos to
identify their high-value carded and non-carded patrons and reward them based on a pre-determined trigger set. Patrons are incentivised to extend their play session or increase their rate of play in order to hit additional triggers and receive additional coupons. If they haven’t already done so, patrons are heavily incentivised to sign- up to the loyalty programme before redeeming their coupons for free-play or discounts.
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