I
n April 2012 Casino Life interviewed the Meyerhofer brothers who head up the global company FutureLogic and both were laying down ambitious plans for the coming year. The fragmented gaming sector; the need for high-quality low-cost printers; the continuing
development and deployment of Promonet: these and other areas of innovation were all discussed. Just over a year has passed since then and in the meantime, John Edmunds had been promoted to a new role to head all Sales, Marketing and Product Management efforts. So we caught up with John, who is now based with his family in California, to see how those plans have progressed.
FutureLogic was founded in 1983 as an electronic design consulting business but has since grown to become one of the gaming sector world’s leading providers of ticket printing and couponing solutions. To what would you put this success down and what key milestones have happened along the way? At FutureLogic our passion for quality and innovation runs through our veins and helps shape how we do business every day. In seeking to put our customers’ business first, we are constantly looking for innovative ways to solve their issues and add more value to their business. Our relationship with gaming started in 1999 with the
introduction of the first ever fan-fold thermal printer for ticket-in ticket-out (TITO) solutions, helping to solve cash- handling issues and reduce operating costs. Fourteen years later, FutureLogic has shipped over 1.5million fan-fold thermal ticket printers into the global gaming industry and are now the preferred technology partner for the world’s leading gaming operators, slot manufacturers and system vendors around the world. Launched in 2011, FutureLogic’s latest printer, the
GEN3 Evolution introduces a new level of thermal printing technology for the gaming industry. Specified by technology-savvy gaming operators seeking to future- proof their games, the GEN3 Evolution can print and present tickets and eye-catching promotional coupons with greyscale printing in less than one second, providing the ideal platform on which to introduce behavioural- based marketing applications.
What key developments have you brought to the sector in the last two to three years and what have been their resultant benefits? Over the last few years FutureLogic has introduced a number of prize-winning technologies to the global gaming industry. PromoNet, the behavioural-based promotional couponing solution, will change forever the way gaming operators communicate to, differentiate and reward their high-value carded and non-carded patrons. Linking promotions to real-time game-play metrics, operators can boost player club sign-up rates, extend gameplay and increase net win across their floor. FutureLogic has also recently launched Ticket2Go, a networkless ticket-payout solution, bringing the benefits of TITO to AWP, LPM and street markets around the world, and TableXchange, bringing TITO to table games
and enabling players to move easily between slots and table games with a single currency to reduce waiting times at cash desks and kiosks and increase hands per hour at the table.
You are known as a global company with a head office in California but what specific geographic markets is FutureLogic active in and when did you enter these markets? At FutureLogic we pride ourselves in putting our customers first and being the very best technology partner they have. This means providing global support and local knowledge for our customers wherever that may be. As operators replace coin payout with ticket- based solutions and begin to use ticket printers for promotional couponing and behavioural-based marketing as well as cashout tickets and credit transfer, FutureLogic has seen its business grow rapidly across the world. To support this growth and maintain its customer focus, FutureLogic set up business units with local teams and regional responsibilities to cover key growth markets in Europe, Asia, Latin America and Australia, opening offices in the UK in 2004, Macau in 2006, Buenos Aires in 2008 and Sydney in 2010.
What would you say are the key features that set FutureLogic apart from its competitors in terms of printers and associated products for the gaming industry? FutureLogic‘s passion for quality and innovation has enabled us to remain at the cutting edge of technology developments in the thermal printing sector of the gaming industry. Whether it’s the first fan-fold thermal ticket printer in GEN1 or the first grayscale thermal printer with separate and secure processing environments for TITO tickets and promotional coupons in the GEN3 Evolution or the first behavioural-based promotional couponing solution in PromoNet or the first networkless ticket payout solution in Ticket2Go or the first TITO solution for table games in TableXchange, there’s a lot of firsts and it gives our customers the confidence that we are building value for their business and their customers.
What would you say is the significance of the Asian market to FutureLogic? FutureLogic opened its Macau office in 2006 to directly support its customers and the growth of TITO across Macau and the rest of Asia. FutureLogic has remained the preferred technology partner for leading gaming operators, slot manufacturers and system vendors, putting our customers first. When purchasing gaming machines today, operators have a choice in which peripherals they want patrons to interact with across their floor and we are extremely proud that in a technology- savvy market such as Asia, operators continue to choose FutureLogic as the most reliable and highest performing printer in the market.
What products did you exhibit at the recent G2E Asia 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32