ON THE RISE
and it advocates financial incentives to safe drivers. Lancer's program also provides other recognition for good performers. "Napoleon said, 'Give me enough medals and I'll win you any war.' Ev- eryone likes to be recognized. When you reward good performance, drivers become the best salespeople for your safety program," O’Neill said. "It's the best approach for turning around an operation where drivers weren't as attentive to detail as they should be. All ships rise with the tide and turn- over also drops to almost zero." Driver longevity can have a small
impact on rates, too, as more expe- rience behind the wheel can avoid potentially dangerous situations. O'Neill also favored driver-moni-
toring technology. "Tere's resistance at first, but
Bus driver buy-in and longevity are key to reducing risk in transportation operations.
when drivers see what it can do for them, their behavior changes radical- ly," he explained. "And, sometimes,
the guy you thought was your best driver is not your best guy." Silvestro said National Interstate,
the leading writer of passenger trans- portation in the U.S., underwrites the cost of safety technology, such as on- board cameras, that "make the driver safer and protect the driver." "If someone cuts off a bus and the bus hits them, who's at fault? Law enforcement might issue a citation in haste. With a picture of what hap- pened, the bus driver is exonerated," she said. “I can't tell you how many times cameras have saved us, the driver and our customers money. In a situation where it is our fault, we have enough information to resolve the claim quickly, because the longer it is drawn out, the higher the claim goes." Carlson said a big landmine facing
bus contractors and districts is sexual abuse and molestation litigation. Contractors that fail to carefully review their policies may face serious,
44 School Transportation News June 2013
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