ADVERTISING SUPPLEMENT ACHIEVEMENT In Celebration of
EXCELLENCE
Much more than a contest, the NAACP Image Awards telecast has evolved into a major programming event
Leonard James III, Chair, NAACP Image Awards Committee
Electrifying entertainment and inspirational moments have been part of the NAACP Image Awards telecast over the years. Clockwise from top left, at the 43rd Image Awards: Sean “Did- dy” Combs and Sanaa Lathan; Jill Scott performs; Vanguard Award honoree George Lucas with Cuba Gooding, Jr.; Jennifer Hudson and Ne-Yo pay tribute to Lucas with “Ain’t No Mountain High Enough.” Beyoncé opens the 40th Awards with a performance of “Halo,” in celebration of the 100th anniversary of the NAACP (background image of President Obama)
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rom its inception, the NAACP has been at the forefront of the struggle to ensure positive images in the entertainment industry, with the NAACP Image Awards show serving
as the nation’s premier event celebrating the outstanding achievements and performances by people of color in the arts as well as those
individuals or groups promoting social justice. The annual awards event is an exciting, star- studded salute to the best in entertainment. Honorees, presenters and performers include American and international celebrities, as well as major political fi gures and dignitaries. There are 53 competitive categories in the fi elds of motion picture, television, music and literature. There are also several honorary awards, including the Chairman’s Award, the President’s Award, the Vanguard Award and
the Hall of Fame Award. The NAACP Image Awards telecast originally
aired in the Saturday Night Live time slot on NBC. The show has since become a major prime-time programming event. From 1996 to 2011, the Image Awards telecast was shown on FOX. Back on NBC since 2012, this year’s show will air on Friday, February 1, at 8/7C. To understand the importance of the NAACP
Image Awards, one should place them within a social and historical context. Ideas
Watch the 44th NAACP IMAGE AWARDS Friday, February 1, at 8/7C on NBC
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