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ASM: Now I asked you a question earlier, if the dream was feasible, the main thing here I want to know is at what level are you looking at, in bringing football into Africa, is it at the school level or –


Amobi: yeah we want to start at high school level, because everything starts at the grassroots. We want to start at the high school level and spread evenly out, and spread out further down to elemen- tary school level and at the little league level and then eventually going up to the collegiate level then professional level, but the middle stage the high school level is the perfect spot for educating contact football, then practicing and competing and then flag football and then eventually move into contact, We want to practice and compete with flag but still educate contact with the hopes of pro- gressing to practicing and competing in contact football.


ASM: Now we’ve been doing a little bit of coverage on African players who are playing in the NFL or players of African descent who are playing in the NFL since we started our operations as a media company and we know we got quite a bit of players in the NFL who hail from Africa directly as direct descendants of recent generation of –


Amobi: yeah I think we are actually like tied as the second leading nationality with the American Sa- moans playing at all levels in the NFL, to collegiate, to hmmm … hmmm….. high school.


ASM: We see quite a spread in backgrounds and nationalities from Africa in the NFL with guys like Ndamuhkong Suh with a background from Cameroon, Madieu Williams from Sierra Leone, guys from Liberia, and from Ghana, etc., and of course the bulk is from Nigeria, but the program that you are working on, have you reached out to these other guys in terms of trying to sell this idea to them to bring football to Africa and try to like coordinate your efforts with them to see if you guys can kind of get the grassroots part of this thing going so they can be supportive to the program? Amobi: without a doubt, I have.


ASM: And what’s the response so far?


Amobi: Hmm …. they seem to be making a gradual response …. Hmm.. you know people – I do my job I do my part in reaching out to them in getting the information out to them and its left up to them if they want to participate or not.


ASM: Okay …. so do you think what’s lacking is exposure …I mean do we need more exposure to this program that you are engaged in? …. do you need to engage in more media exposure in terms of print and visual media, is that what is needed?


Amobi: Hmmm … I think you can never get too much exposure, you know, I think the more expo- sure the greater it is, and that can always definitely help. We have the exposure it’s been there, but I don’t think you can never have too much exposure; that’s just like you can never have a monopoly on health, so I just feel like the exposure has been there but there can always be more done to get better response from others.


ASM: Now.. uh ..I know this is like maybe putting the cart before the horse, but uh … hmmm … talk- ing about a pro-league; do we one day want to look at something like a NFL Africa, pro- league that’s directly linked to the NFL here in the USA?


Amobi: -- yeah that could be in the makings but right now our concerns are just in the high schools, eventually that would probably definitely take place, but right now we want to teach football right now


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