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Personality is Key There is a lot of competition out there, to make your event a success you need to stand out from the crowd. This means having a logo for the brand, making sure each event offers regular attendees something new and having a presence outside of the events. Create a blog; use photos and video to highlight the event and make sure you’ve got a hashtag for your events. All of these things will give your events a personality and keep people interested.


Don’t Rest on Your Laurels If your events are proving popular, make sure people know. Offer multiple ticket types to entice people to sign up, create an early bird offer, or a special offer part-way through your ticketing campaign to ensure it’s a sell-out event. And, once you’ve got that loyal following, build on your success; create sub events and micro events with themes that attract specific audiences. Make them exclusive, giving you the ability to sell tickets to these events for a higher price.


Embrace Technology


Use companies like Moo.com to create business cards, and platforms like Moonfruit and Wordpress to build your brand. There are a wealth of companies that can help you get the word out there. Being tech-savvy and making the most out of these services will help you build a professional brand that makes people stop and take notice.


So, think about your hobbies and passions and what you can achieve with them. Are you a creative cupcake maker, a sewing Queen, or a master at Microsoft Excel? Whatever your hobby is, turn it in to a mini event business. You’ll gain invaluable experience and by organising an event or class on a topic, you gain credibility, and appear experienced and resourceful to a potential employer. You never know, you may even find your future career right there.


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