BEING AN EVENT ENTREPRENEUR Get Smart With Tech at University


M


arion Gamel is the head of EMEA marketing at Eventbrite, an online platform that people everywhere use to create, share, and join any event imaginable, whether it’s a photography class with a local artist, or a sold-out concert in a city stadium. Here, Marion gives her top tips to students on how to build an event from their hobby and make some money during term-time.


As the economic crisis continues to rumble on (and on, and on …) and tuition fees continue to rise; students are looking for new, innovative ways to raise money during term-time. This has bought out the entrepreneurial spirit of an entire generation; and while this may been borne from adversity, as an entrepreneur myself, I think this can only be a good thing.


The rise of the internet and advances in the technology sector have given people with a passion countless ways to express themselves, and in many cases, build a business around it. Last year alone, over 16 million tickets were sold on Eventbrite in the UK, and over 450,000 events were posted. From individuals off ering cupcake classes, to small businesses off ering wine tastings, people are fi nding endless opportunities to turn their interests or knowledge into revenue-generating events. Here are my top tips for hosting your own event:


Focus


Think about what you want to achieve, don’t just rush in to it. To make sure your event is a success, word-of-mouth and positive feedback are key, so making the fi rst one memorable is important.


Use Social Media Promote your event with Eventbrite’s integrated email marketing and social media tools. Make it easy for your attendees to spread the word, so you can reach their networks as well. As we discovered at Eventbrite, social sharing is key: when someone shares a UK event on Facebook, on average it generates £2.25 in additional gross ticket sales. A share on Twitter drives an average of £1.80, and an event shared on LinkedIn generates an average of £1.24 in additional event revenue.


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