health club
Health Club Management is IHRSA’s European Strategic Media Partner
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VANGUARD
JANUARY
Football clubs’ trailblazing outreach schemes p56
Waking up to the power of vitamin D p60
Functional training for special populations p62
Finding new revenue streams in 2013 p66 READER SERVICES
56 Community matters Football clubs are developing community outreach programmes that are addressing social issues and linking local people together. Neena Dhillon reports
60 Rise and shine Oliver Gillie reports on the benefi ts of the ‘sunshine vitamin’ – vitamin D – and how it is helping top athletes to improve their performance and be more competitive
62 Multi-functional Good programming and well-trained staff can unlock the potential of functional training zones for special population groups. Kath Hudson fi nds out more
66 Challenging the norms Fitness operators must investigate new revenue channels to grow in 2013, says Mintel’s Michael Oliver
January 2013 © Cybertrek 2013
69 Changing places Members will no longer put up with tatty changing rooms. Abigail Harris looks at how premium installations are helping to sell the health club experience to new clients
72 fi
tness-kit.net special Fitness testing Polar announces its new BEAT training iPhone app, while Tanita introduces a new segmental body composition monitor for clubs
74 SIBEC review Question Time Can events like the Olympics really increase participation? Katie Lewis reports on the discussions at this year’s SIBEC Europe
83 Lightweights An app that stores heart rate data and automatically selects music tracks to optimise the user’s workouts
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Buyers’ guide:
For suppliers of products and services in the health club and spa markets, turn to p78
Read Health Club Management online at
healthclubmanagement.co.uk/digital 5
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