News and jobs updated daily on
www.healthclubmanagement.co.uk Edited by Kate Cracknell Email:
katecracknell@leisuremedia.com
T e new XFit concept has been inspired by the global CrossFit functional training trend
New XFit model for Middle East Although it is located on-site at an
Fitness First Middle East last month launched the largest high-intensity functional training studio in the UAE, at its club in Dubai Knowledge Village. The new studio, which operates under
the XFit brand, has been inspired by the global CrossFit trend. XFit’s approach includes Olympic lifting, barbell exercises, traditional gymnastic movements and bodyweight exercises “designed to get you to achieve your maximum potential of fitness and endurance”. XFit has been launched to cater for
the high student population in the gym’s catchment area, and is open to members and non-members. However, Fitness First members receive preferential rates.
existing club, its layout keeps it as a distinct unit with its own branding. Indeed, if the model proves successful, it will be rolled out as a standalone offering. George Flooks, COO for Fitness First
Middle East, says: “We are proud to establish our new XFit studio, reiterating our commitment to continuously innovate our fitness solutions for our members and the community. The move reflects our keenness to closely monitor the market and identify emerging demands to proactively cater for customers who trust us with their fitness goals. We are confident that XFit will help push our members’ fitness levels to a new high.”
Anytime Fitness launches in Spain
Anytime Fitness, the world’s largest mixed-sex fitness franchise, has opened its first club in Spain. The club, located in the town of Sant
Cugat del Vallès near Barcelona, opened in October – the first of three corporately- owned clubs scheduled to open in Spain by the end of 2012 or early 2013. In early 2013, Anytime Fitness will also begin selling franchise territories to qualified applicants throughout Spain. Anytime Fitness’ Spanish operation
is being overseen by Rod Hill, a 20-year veteran of the European health club
January 2013 © Cybertrek 2013
industry. Hill started his career in England in 1992, working as a fitness director at the original Fitness First health club in Bournemouth. He was subsequently responsible for setting up the company’s operations in Spain, Italy, France and Benelux. “Spanish consumers are among the
world’s most frequent exercisers, and our concept is already being well received. We expect our upcoming franchising roll- out to be equally well-received,” says John Kersh, VP of international development for Anytime Fitness.
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