WELCOME TO
HEALTH CLUB MANAGEMENT
Are clubs getting their kids’ offer right? p48
Is the time right for a fitness brand IPO? p52
Migros heads into the German market p38 CONTENTS
03 Editor’s letter NICE is recommending that physical activity be included in the QOF, which financially incentivises GPs for prescribing specific treatments
08 Letters PT qualifications must teach people real world skills, says Jonathan Davies, CEO of The Training Room
12 News round-up DLL opens new club in Worcester, and The Gym Group and Travelodge sign a deal for joint sites in London
20 International news Fitness Hut opens its fourth club in Lisbon, Portugal, while Fitness First Middle East introduces its XFit functional training model
22 People news Charles Eugster on how clubs still aren’t catering for the elderly
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24 IHRSA update Can your fitness business pass the five-word test, asks Jay Ablondi, plus a congress report from Vienna
28 ukactive update CEO Dave Stalker explains why the FIA has rebranded to ukactive, and what it means for the industry
30 Diary dates A round-up of the leading health, fitness and sports events for 2013
36 Everyone’s talking about... Gyms for all? Is the health and fitness sector responding to the ever-more diverse needs of its potential customer base?
38 Interview René Kalt Kate Cracknell talks to the head of recreation at Migros Zurich about expanding into the German market
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44 Living wellness Technogym has opened its brand new headquarters: the Wellness Village in Cesena, Italy. Kate Cracknell pays a visit and finds an exemplary corporate wellness model
48 Invest in the future Is the health and fitness industry approaching children’s fitness in the right way? Kate Cracknell asks the experts for their views
52 Never say never Nick Batram asks whether the investment climate is now right for some health and fitness companies to re-enter the UK stock market
55 Brief encounter Short bursts of exercise can have an instant impact on memory in older adults – and especially those with Alzheimer’s – according to a new study from the US
January 2013 © Cybertrek 2013
Technogym opens its Wellness Village p44
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