EDITOR’S NOTE Vol. 4 No. 5–September/October 2012


PRESIDENT Steve Cooper


PUBLISHER Ryan Busch


EDITOR IN CHIEF Tom Robinson


MANAGING EDITOR Rachel Wiley


INNOVATION EDITOR Kirsten Winkler


COPY EDITOR Alexis Hourselt


ART DIRECTOR Christian Brauneck


TECHNOLOGY Robert Schimmel


PHOTOGRAPHY INTERN Cody Wiley


Today’s Campus covers the people, campuses and companies that are making business news in higher education. Te mag- azine publishes six times a year. Readers are executives and managers on thousands of campuses.


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Te contents of this magazine may not be repro- duced in whole or in part without the consent of the copyright owner. Te views herein are those of the writers and do not necessarily reflect the views of Today’s Campus’ ownership, staff, or management.


4 SEPT/OCT 2012 • TODAYSCAMPUS.COM


Athletics can be a moneymaker. Here are two radically differ- ent approaches. In our popular Q&A series, former profes- sional sports executive Dr. Bernie Mullin shows colleges how to make traditional sports more profitable. Te Golf Academy, with its singular focus on the links, is attracting non-traditional students and churning out managers for the $76 billion golf industry.


Te leaders of colleges and universities–accustomed to state support, adequate tuitions and generous endowments–have learned the hard way how to make the campus run in today’s economic reality.


Tey have approached the task strategically, reorganizing out- dated structures and tearing down silos. And they have gotten down in the dirt tactically, squeezing more performance out of smaller staffs and reduced budgets.


In this issue we look at some ideas that are working.


Laura A. Schoppe and Danielle McCulloch of Fuentek, LLC, a consulting firm providing intellectual property and technology transfer services, show schools how to accelerate their technology transfer assets and save money using MBA students. Laserfiche’s Linda Ding writes on how Texas A&M’s deployment of enterprise content management (ECM) as a shared service is saving students money and saving the institution a bundle, too.


Smart thinking not only makes economic sense, it gets better outcomes. For instance, Ohio University of Lancaster is using Tutor.com to shift remedial coursework and tutoring slower learners to a third party to give professors more pro- ductive class time.


Tere’s still room for improvement. Author Mickey Levitan, Courseload’s founder, points out how higher-ed is slow in moving to digital course materials. Kim Kelly of CUnet observes how for-profits and not-for-profits are taking enrollment management tips from each other’s playbooks, even as both invest more in digital marketing. Tere are bright spots in the perennial war on student loan delinquen- cy. Kristina Tirloni says tools like TG’s HigherEDGE Default Aversion Solutions can make a real difference.


TOM ROBINSON EDITOR IN CHIEF


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