Contents departments 26


TECHNOLOGY Why the Transition to Digital


Course Materials is So Slow by Mickey Levitan


SPORTS 30 Great Alternatives for Links


Lovers and Learners by Tim Gavrich


MARKETING 34 Enrollment Marketing


Trends 2012 by Kim Kelly


4 6


28 40


Advertisers


American Student Assistance–19 Schools.SaltMoney.org/TC


CampusWall–7 MyCampusWall.com


Champion College Services–32 ChampionCollegeServices.com


Discover Student Loans–C2 DiscoverStudentLoans.com


DormRoomMovers–39 DormRoomMovers.com


Dunn & Davison–11 DunnDavison.com/HigherEducation


Ed Exec–25 Ed-Exec.com


Jostens–C3 Jostens.com


Leads360–23, 36 Leads360.com/TC


NRCCUA–37 NRCCUA.org


PNC Bank–22 PNConCampus.com


ReTargeter–33 ReTargeter.com


Sallie Mae Insurance Services–5 SallieMaeInsurance.com


Six Sigma Management Institute–29 SS-MI.COM


TG–C4 HigherEdge.net/TC


Editor’s Note by Tom Robinson


Calendar of Events


Student Spotlight: Tim Arnold Technology Transfer Gone Wrong


Deals & Discounts Special discounts exclusive to Today’s Campus subscribers


PERSPECTIVE 38


10 Questions With Ryan Busch


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