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Publishing Director Mark Neilson


mneilson@kennedys.co.uk Editor


Chris Shaw chris@kennedys.co.uk


Production Manager Matt Harris


mharris@kennedys.co.uk


Sales Executive Hannah Kelly


hkelly@kennedys.co.uk


Sales Executive Courtney Youngs


cyoungs@kennedys.co.uk


Company Accountant Lynette Aitken


laitken@kennedys.co.uk


Subscriptions Department subs@kennedys.co.uk


2012 has been a refreshingly positive year – particularly for UK residents. The Queen’s Diamond Jubilee and London Olympics/Paralympics undoubtedly lifted the spirits of millions of people across the globe and, as the world claws its way out of an economic slump, the timing was perfect.


Kennedy’s Confection magazine is available by subscription at the following rate for 12 issues: UK £99 Europe £135 Rest of World £150


All enquiries to subs@kennedys.co.uk All enquiries to:


Kennedy’s Publications Ltd, Horseshoes Bell 2


The Hop Farm Country Park Paddock Wood Kent TN12 6PY


Tel +44 (0) 1622 871122 Fax +44 (0) 1622 87110 post@kennedys.co.uk


www.kennedysconfection.com


Kennedy’s Confection ISSN 1461-4324 Published 12 times per year by Kennedy’s


Publications Ltd, Horseshoes Bell 2. The Hop Farm Country Park, Paddock Wood, Kent TN12 6PY, UK, and distributed by US mail agents, Clevett


Worldwide Mailers LLC, 7 Sherwood Court Randolph NJ07869. Subscription price US $190.00 per year UK, US $250.00 per year Europe and US $295 per year rest of world. Periodicals Postage Paid at Dover NJ 07801. Postmaster: Please send address US changes to: Kennedy’s Confection, 7 Sherwood Court, Randolph NJ 07869.


Set-up in 1890, Kennedy’s Confection is the longest-established magazine in the trade, and is distributed exclusively worldwide to manufacturers of chocolate, sugar confectionery and bakery products.


Total circulation 3,809 Overall readership: 45,703 (Outside UK: 88%)


Some analysts forecast that the current downturn could last for years and the confectionery industry has not been exempt from the consequences. Although the whole supply chain has been affected at some level, many companies have chosen to take a proactive approach by continuing to invest. A brave move during a recession, particularly when investing in sustainability, which can take years for financial rewards to be reaped. Investment in innovation can bring back faster returns. According to Mintel, innovations in the gum industry – such as flavour and presentation – have helped the sector gain favour with consumers, with products selling ‘considerably better’ than the overall market.


Challenges such as brand loyalty and the impulse nature of the category, mean that the gum industry is, by default, an intriguing one. Indeed, Mintel reports that there are so many variables in the gum sector, that no single brand is able to hold top sales position for more than a few months at a time.


Certificate of average net circulation for the 12 issues distributed between July 2011 to June 2012


Printed by The MANSON Group


Kennedy’s Confection is published by Kennedy’s Publications Ltd. Managing Director: Angus Kennedy


Registered in England No. 01160274. Entire contents © 2012 Kennedy’s Publications Ltd. Material may not be reproduced in any form without the publisher’s written approval. For details on reprints and permissions, contact the director of Kennedy’s.


kennedysconfection.com


In this issue of Kennedy’s Confection we examine some of the companies that aren’t afraid to push the boundaries of the gum market – whether it be through investment in innovation or focusing on sustainability. We are lucky enough to feature an exclusive overview of the whole gum sector by Andy Pharoah, president of the International Chewing Gum Association. According to Pharoah, the global chewing gum category has been a tale of two worlds – with the


developed markets of Western Europe and North America on the one hand, and the emerging markets of Eastern Europe, Asia, the Middle East, Africa and Latin America on the other. You can read Andy’s overview on page 16. As part of a sustainable business


plan, gum manufacturers often need to re-evaluate product lines and source more eco-friendly ingredients. On page 18, we take a snapshot of some of the solutions available. Meanwhile, the need for higher throughput, tighter tolerances and less product waste has increased pressure on equipment manufacturers. On page 34, we look at how this goal can be achieved. More novel manufacturing methods are also examined on page 38.


Gum packaging solutions call for highly adaptable production techniques, with cut and wrap machines needing to be able to withstand the rigours of high speed bubble gum wrapping. Kennedy’s Confection investigates how these needs are being addressed on page 24. In another exclusive, turn to page 30 where you can read how Bosch has enabled energy efficient candy production with a range of innovative processing machines.


As consumers become increasingly health conscious, we examine the benefits of fruit and nut ingredients on page 22. And, on page 8, Industry Insight reveals how sharing and impulse packs have helped keep the chocolate consumer engaged. This month’s Export factfile (page 26) focuses on China, where confectionery retail volume sales are projected to rise by 4% this year. So, another packed issue that we hope will lift any deflated post-Olympic/ Paralympic spirits. And let’s hope that the positivity of this summer’s events continues well into the future. It might not be an easy road ahead, but it’ll be a challenging one.


■ Chris Shaw, Editor Kennedy’s Confection September 2012 3 The road ahead


Has the confectionery industry got what it takes to address the challenges of the future?


Editor’s Comment


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