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HARD ROCK


studio recording, video, management and book- ing agents.”


RECORDS by Rick Broyles


Nashville, Tennessee’s Hard Rock Cafe played host to the launch party for the brand new indie record label Hard Rock Records back in June. It was an exciting event for all involved. The record label will provide each artist on the label personalized guidance and assistance with production, recording, marketing, promotion, distributing, and touring. A one year commit- ment to the label will be required by the artist and at the end of the year the artist will walk away owning any recordings or profits from their record release. Highly unusual in the music industry. In addition, the label, based out of Orlando, Florida expects no recuperation of funds spent.


"We're not trying to earn money on this, we want to help emerging artists," says John Galloway, Hard Rock's VP and chief marketing officer. "Our belief and goal is that if artists ascend to the greatest stage in life, they'll remember Hard Rock. It's an equity play, a giv- ing-back-to-the-community play."


Along with Galloway there are two other exec- utives with the label who are co-heads of A&R - James Buell and Blake Smith.


“The goal is to sign three to four bands a year and continue the extension of their career with


Reinventing the Record Business


When asked what type of music the label will be looking for, Buell states “You could be a Metal band or a Hip-Hop band. To me it’s about some- body who is doing what they really love. That their passion comes out in their performance and their passion comes out in their songs.” Rosco Bandana has been given the honor of being the first band signed to the new label. The band is based out of Gulfport, Mississippi and although they were not the winner of a Hard


Rock Rising competition, they did catch the eye and ear of the label. Barry Pribyl, Jr., the drum- mer for Rosco recalls about entering the compe- tition.


“I was just hoping to win Biloxi. We did three rounds of battling other bands. We won the regional district and I was like hell yeah, this is great! Next thing you know we are in the top ten to go to London then the top four and sure enough we get picked to do the London show. We were very fortunate to enter the competi- tion.”


It takes a team to put any artist on the map, and Hard Rock Records (HRR) is going above and beyond to support and lend a helping hand. They have furnished Rosco Bandana with a new van and trailer for their travels and have provid- ed them with a flip camera to capture and docu- ment behind the scenes of recording and travel- ing on the road.


“They (HRR) have just gone so far out of the 11


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