FROM THE EDITOR
It’s Showtime, Folks!
A
s the days grow shorter and the leaves begin to turn, we in the northern hemisphere start
getting ready for fall. For some that means school begins again; others see it as the precursor to winter’s icy grip. But for those of us in the automo-
tive world, fall means one thing: It’s showtime again! Because as everyone knows, fall is
the season for all the truly great auto- motive industry shows, leading right into Industry Week in Las Vegas. And here at GEARS, we’re ready to make the most of this year’s show season. We’re kicking things off with some-
thing new: Automechanika in Germany. Okay, new for us… Automechanika is well-known in Europe, being the larg- est automotive trade show on that side of the world. But this year, ATRA and GEARS
have decided to expand their influence worldwide, and make their presence known across the pond with a booth at Automechanika. We’ll be pressing the flesh with
industry leaders from all across Europe and Asia as we make a bid to expand the market for our advertisers, show- cased on page 44. At the same time, we’re hoping to find new suppliers for our readers, while fostering new rela- tionships with suppliers and shop own- ers, so that we can continue to provide the best information available. It’s a terrific opportunity for
GEARS and its advertisers, and read- ers not to mention the value of those connections for maintaining technical
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excellence as more and more European and Asian transmissions continue to show up in shops all across the U.S. and Canada. Just a few weeks later, it’s off to
Las Vegas for ATRA’s own Powertrain Expo, this year for the first time at the Bally’s Hotel & Casino, right in the center of the world-famous Las Vegas Strip. Once again this year, we’re part- nering with APRA, so this will be — to quote the late, great Ed Sullivan — another “really big show.” Be sure to stop by the GEARS
booth and fill out our survey to be entered for a chance at an exciting door prize.
But we’re not done yet, because
once again this year, Expo leads into Industry Week in Vegas. And GEARS will be taking part by making an appear- ance in the Magazine Bin Program at SEMA, alongside dozens of other industry-leading periodicals from every corner of the globe. This is just one more way we’re
putting ourselves out there in front of different market segments of the auto repair industry. No doubt about it: We’ve filled
our plates as we move into the show season. But there’s little doubt that this year’s shows will have a dramatic effect on next year’s business oppor- tunities. And that’s important to every sector of the transmission repair indus- try… including yours. Of course, these shows aren’t
just about us and the manufacturers and suppliers that serve the industry.
by Rodger Bland
members.atra.com www.atra.com
But this year, ATRA and GEARS have
decided to expand their influence worldwide, and
make their presence known across the
pond with a booth at Automechanika.
They’re about you, and the tens-of- thousands of professionals just like you who share a common business link… and common business requirements. You’re the reason we have these shows in the first place. This is where you can learn from
the leaders who’ve dedicated their lives to making this industry grow and thrive. It’s where you can rub elbows with other, likeminded professionals, and share stories and ideas to use in your shop the moment you get home. And it’s where you can find some of the best deals all year, right from the manufacturers. So if you haven’t made your plans
to attend this year’s Expo, there’s still time. Go on line and sign up today… and take your place to help make the fall show season a rousing success. Don’t wait… do it right now! And we’ll look for you in Las Vegas!
GEARS July 2012
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