IOC conference in July 2005. To the surprise of many – including a large number of those intimately involved in the bid – London narrowly prevailed over the favourite, Paris.
A settled scheme The success of the bid was a shock to most parties. Elation quickly turned to the sober realisation of the enormity of the task ahead. Within hours of the win being announced, security issues – hardly unknown to London after years of domestic terrorism – had become a greater concern. In terms of the original vision for the Stratford
City masterplan, the greatest impact of the Olympic bid success was one of acceleration rather than fundamental change. The project had to cope with a new dynamic – certainty of programme rather than market forces were the dominant factor. The other big change was one of ownership.
Westfield had taken control of the project after the break-up of Chelsfield and Stuart Lipton’s departure from Stanhope. It was a difficult process, in which multiple parties – Westfield, Multiplex and the Reuben Brothers – battled to divide the assets of the business they had bought. Westfield was always focused on the retail
areas of the project. In collaboration with London and Continental Railways and the newly formed Olympic Delivery Authority (ODA) it immediately launched an OJEU process to identify a new development partner that could undertake development on other parts of the masterplan – in particular, the athletes' village. Such a process was not quick. The ODA
was only legally established in January 2006; before that point, while interim arrangements were being made to begin mobilising the Olympic project, English Partnerships became involved in facilitating and coordinating relationships between projects. Many individuals from English Partnerships – including chief executive, David Higgins – moved into senior positions with ODA in due course. Given the bid's success, there was an urgent need to review all aspects of the masterplan. An increased focus on security after the 2007
bombings on London’s transport system was combined with a desire to compress the footprint of the park and make it more efficient, especially for the movement of vehicles and people. Most of the masterplan's strategies remained
unchanged, including the location of the stadium and aquatics centre, and the fundamental relationship between venues and parkland. The essential diagrammatic structure for moving people and organising security proved robust. Most critically for Westfield, the retail areas did not change – albeit with detailed issues to resolve about the timing of completion and vehicle access. The athletes' village moved fully within the
consented residential areas of the Stratford City masterplan. In planning terms, creating the ODA brought with it town-planning powers – as such, responsibility was taken from the local authorities and placed under a newly constituted planning team, led by Vivienne Ramsey, formerly of the London Borough of Newham.
8, 9
29
8. Celebrations in Trafalgar Square as London narrowly beats Paris in its bid to host the 2012 Olympic Games 7 and 9. The Olympic masterplan proposals
showing Games and overlay mode
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