help the scene grow and grow. “If you can get a few people through the door it’s going to help everybody.” It’s that kind of passionate, but business savvy approach that shapes TTSF. When OPEN approached Craig about having Sam Kelly play the matinee slot on the first day of the festival, Craig’s response was “Well, why not?”Te purists might have turned their noses up at the inclusion of a talent show star at an independent music festival, but Sam Kelly will bring in a different crowd, and will hopefully convince them to stay. Getting new music heard by new people is surely all anybody who puts on a festival strives for?
Craig is particularly excited about TTSF’s gig on Tursday 26th July. Te “out of towners” night at the Waterfront Studio is a chance for the festival to go back to its roots. Craig explains that the evening’s line-up will have a “local flavour in that it’s eastern region bands,” but that they won’t all be from Norfolk. “Te perception is, and I think it’s correct to a point, that the scene in Norwich is good. I’ve
stalwarts of the Norwich scene: Te Kabeedies,Te Barlights, Solko, Hemingway, Alto45, Sargasso Trio and Tese Ghosts to name but a few. I finished by asking Craig how he felt TTSF might develop in the future; he suggested that the festival might become an annual thing, but instead focussed on the positive impact it could have for new music: “For bands that have the talent and have the work ethic, it’s great to give them an opening slot, and then a year down the line have them headlining a gig all through their own efforts. It’s great for us to be able to reward them like that.”
Alex Trossell
Te perception is, and I think it’s correct to a point, that the scene in Norwich is good. I’ve bumped into bands on tour who are eager to come here as it’s ‘one of the places to play.’
bumped into bands on tour who are eager to come here as it’s ‘one of the places to play.’” We are blessed with a sprawling music scene, a great wealth of venues and a lot of variation, but there is always that creeping parochial mindset to exclude anything from outside of our city walls.Te whole mantra of TTSF though, from its humble beginning to the present day, is to give bands an opportunity to play in places they couldn’t have on their own. Craig is proud that gigs like Tursday’s present “a chance to cast the net a little further and to give bands a chance in Norwich and to encourage some people who are from round here to go and check out some bands that aren’t.”
Of course, there are plenty of bands playing at TTSF that you’ll recognise as
Te Tilting Sky Festival events run from 22nd-28th July over various venues. For ticket info, go to
www.ueaticketbookings.co.uk.
Read the uncut version of this interview on
Outlineonline.co.uk outlineonline.co.uk / July 2012 / 37
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