STADIUM DESIGN
The Beijing Olympic Stadium.
“Whilst the public fall in love with venues with heritage, such as Wembley Stadium, Lords Cricket Ground and Madison Square Gardens; improved ergonomics and usability really shape the live experience and overall perception and popularity of venues..”
Entertainment Precinct, where advanced pedestrian modelling allowed the designers to ensure that optimal external circulation for patrons was met, improving safety and avoiding bottlenecks around the concourse and in surrounding streets.
TECHNOLOGY AND MULTIMEDIA The majority of modern sports and entertainment venues offer advanced technology and communications infrastructure to optimise the facilities for broadcast and digital media. However, fans are now expecting more interactive content, with 30 percent wanting improvements in the technology on offer so they can access show replays and highlights. Enhanced mobile phone reception, greater access to referee commentary and match analysis, along with the opportunity to share photos, video and views about the match or performance via social media were all suggested as potential additions by survey respondents.
ACOUSTICS Acoustics and the ability of a venue to deliver high quality sound for different types of sports and entertainment events was another area highlighted by spectators. For architects,
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designers and venue operators, acoustic modelling has advanced to a level where it is possible to ‘hear’ how a venue will sound before it is built. The acoustic impact of different materials and layouts can be tested and a planned venue can be compared to existing entertainment venues.
MULTI-PURPOSE CAPABILITIES The flexibility of stadia and arenas is also a major design consideration for sports clubs and venues today. Clubs need to explore different revenue streams. UEFA has brought in new financial spending regulations and it is more important than ever for clubs to
explore opportunities to use venues for different types of sport and entertainment events. Including retail outlets, restaurants, bars and even hotels may offer a solution to the diversification of a stadiums design and operation.
In conclusion, with the UK aiming to attract 80 international sporting events by 2015 - as well as the 2012 Olympics, this includes the Rugby League World Cup in 2013; the Commonwealth Games in 2014; the Ryder Cup in 2014 as well as the Rugby Union World Cup in 2015 – it is clear that there will continue to be opportunities for architects and designers to create new venues as well as enhance existing
The Allianz Arena’s
bowl design brings fans closer to the action.
Image: Clive Lewis
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