COMPANY PROFILE PROMOTION
Comfort Zone distributes to over 50 countries and has offices in New York
Our focus for 2012 is the launch of a totally new concept that will go beyond cosmetic products to make a real impact on the health and wellbeing of guests
As a company, you have written a ‘Carta Etica’, or ethical charter, outlining your commitment to sustainable and ethical development. What was the thinking behind this?
Over 100 of our staff worked with the phi- losopher Alberto Peretti over several months to develop our Carta Etica, and it goes to the heart of what we are about. Te charter is based on the Aristotelian philosophy of eudaimonia, or human flourishing, and the belief that work can play an important part in helping us to lead happier, more fulfilled lives. Using art, literature and architecture as springboards for discussion, we came
up with a collection of professional values, ranging from responsibility and cosmopol- itan relationships to beauty and excellence, and we work hard every day to make sure these values are reflected in everything we do. Our ultimate aim is not to be the biggest company in the world, but to be the most beautiful and ethical.
Can you give some practical examples of your commitment to sustainability?
All raw ingredients are sourced ethically and all packaging is eco-friendly
Sustainable practices are embedded in our culture. We source all our raw ingredients ethically, all our packaging is eco-friendly, and across the company we have 22 differ- ent projects aimed at reducing our impact on the environment. Tese include our Lifegate Energy project, a company-wide initiative that aims to produce 100 per cent of our energy from renewable resources. In addi- tion, for our Sacred Nature and Aromasoul lines, we also have our Lifegate Zero Impact project, which supports reforestation initi- atives to compensate for carbon dioxide production. In addition, last February, we hosted our second Sustainable Beauty Day
50 Read Spa Business online
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in both Italy and the US. On this day, 400 of our partner spas offered complimentary treatments for one day only in return for donations to environmental causes.
What’s next for Comfort Zone?
Our focus for 2012 is the launch of a totally new concept that will go beyond the topical application of cosmetic products to make a real impact on the health and wellbeing of our guests. Working with medical experts – including a cardiologist, dermatologist and nutritionist – we have come up with a con- cept that combines lifestyle counselling with a range of cutting-edge nutriceutical and cosmeceutical products to deliver not only optimal skin health but also a health- ier mind and body. I’ve been working since my university days on skin-related stress and anti-ageing, so I’m excited to co-ordinate a project that brings different sciences together in a unique and innovative way. More and more people are looking to spas not only to help them fight wrinkles, but also to help them live better lives. We believe it is our responsibility to help the spa professionals we work with to meet those needs. l
SPA BUSINESS 2 2012 ©Cybertrek 2012
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