DANIEL LIZIO-KATZEN & JOSH MCCARTER
SpaBooker was the fi rst company to offer a real-time, online booking system for spas
Tell us about the new company Josh McCarter, who had been on the SpaFinder board for a decade, joined as the CEO of the new company – GramercyOne – which was born on 1 October 2010, with the aim of developing SpaBooker, its sister products, SalonBooker, FitnessBooker and OneBooker, plus the system which under- pins them – the Booker Platform. At the time of the spin-out, the system
was handling US$550k (419k, £351k) a day in transactions, so we knew with the right investment it could become a multi- billion dollar services commerce platform and the decision was made to seek addi- tional outside funding for the business.
www.spahandbook.com
All Six Senses Maldives properties use SpaBooker’s cloud-based management software
We began pitching to venture capi-
talists (VCs) in the spring of 2011 and in October, we announced an investment of US$15.25m (¤11.6m, £9.7m) from a number of noteworthy VCs including Revolution Ventures, Grotech Ventures, TDF and Jubilee Investments. By this point, the system’s turnover had
grown to US$420m (¤320m, £268m) – up from US$190m (¤145m, £121m) in 2010 and we’re projecting US$1bn (¤0.76bn, £0.63bn) transaction turnover for 2012.
What recent and soon to be released features can you tell us about? In November 2011, ahead of the Christmas holiday selling season, we created an In-Fa- cebook gift certifi cate App that allows spas to put a gift certifi cate selling-engine on their Facebook page which enables custom- ers to buy gift certifi cates without leaving the spa’s Facebook page. This followed on from our introduction of a dedicated In-Fa- cebook booking App in July 2011. For 2012 we have some very interesting functionality on our product road map, including a new mobile back offi ce and the introduction of a more powerful, embedded yield management pricing engine.
spa business handbook 2012 43
YURI ARCURS /
SHUTTERSTOCK.COM
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