COMPANY PROFILE
SpaFinder™ Wellness, Inc. 257 Park Avenue South, Floor 10, New York, NY 10010, US
Tel: +1 212 924 6800 Fax: +1 212 924 7240 Email: info@spafi
nder.com Twitter: @SpaFinder Facebook:
www.facebook.com/SpaFinder www.SpaFinder.com
Background briefi ng The company made its debut in 1986, and the Ellis Family Trust d/b/a Jubilee Invest- ments has been the majority shareholder since 2000.
Main products and services Rebranded as SpaFinder™ Wellness in 2012, the company is dedicated to providing the informa- tion, experiences and inspiration to help people fi nd their path to wellness. It connects millions of consumers, marketers and travel agents to a curated network of spas and yoga, pilates and fi tness studios worldwide. The company brings its 25 years of experience to partners ensuring that they reach their target audience through- out the year – and helps consumers fi nd and book their ideal spa or wellness experiences. SpaFinder Wellness is also the industry’s
largest seller of spa, wellness and beauty gift cards and vouchers, bringing clients to a global network of thousands of spas, salons, fi tness studios and wellness practitioners. The cards are marketed at over 70,000 retail outlets, as well as SpaFinder Wellness websites. Corpo- rate gifting partners include American Express, Nokia, Bali Intimates, Macy’s and more.
Additional services SpaFinder Wellness’ popular newsletter and blog provide weekly news to an extensive
www.spahandbook.com
subscriber list, and stories are cross pro- moted on social media platforms. Each year SpaFinder Wellness presents Wellness Week™, an initiative to help people worldwide take charge of their health. SpaRahRah!™ – the company’s social commerce division – offers customised spa, wellness, travel and product deals to spa and wellness enthusiasts.
Unique selling points The SpaFinder Wellness visionary market- ing and digital media teams bring unequalled expertise to the company’s prestigious ros- ter of international clients.
SpaFinder.com is the top-ranking website providing spa and wellness information to consumers; the company offers the leading gift card/voucher programmes in the industry; and its annual Spa Trend Report, along with analysis from SpaFinder Research, helps forecast the glo- bal trends and ideas that will reshape spa and wellness throughout the year.
How many spas do you supply? SpaFinder Wellness partners with over 15,000 spas and yoga, pilates and fi tness studios.
Top clients Leading Spas of the World; Canyon Ranch; Miraval; Champneys; Chiva Som; Ananda in the Himalayas; and Bliss Spas.
® Pete Ellis, chairman & CEO
Where in the world? The SpaFinder Wellness partner network and company’s gift cards and voucher pro- gramme are available around the globe. Through SpaFinder Europe and SpaFinder Japan, consumers can purchase gift vouch- ers and fi nd localised information.
Plans for 2012 The company’s rebranding is at the forefront of its plans for 2012. It will be announcing new marketing initiatives and technical innova- tions, plus expanding its gift card programmes into the wellness and fi tness markets.
Who’s who? Pete Ellis, chairman/CEO; Susie Ellis, presi- dent; Steve Kane, chief revenue offi cer; Sallie Fraenkel, EVP, corporate development and industry relations; Erik Herz, SVP/publisher; Kevin Turnbull, CEO, SpaFinder Europe.
What the clients say
“SpaFinder is a highly sophisticated mar- keting tool.” Peter Jensen, marketing director, Rancho La Puerta “We received all new guests from your efforts… so we have an opportunity to create many new Golden Door fans who will likely return in the future!” Rachel Caldwell, general manager, The Golden Door
spa business handbook 2012 175
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