RENTALS
ANY QUESTIONS?: RENTALS
TOP TEN TIPS FOR CONVERTING ENQUIRIES INTO BOOKINGS
Respond to enquiries right away. Potential renters are very likely to have enquired a number of properties in the area. Responding immediately allows you the chance to establish contact and tell them all about your property before others get there fi rst and close the deal.
Use the telephone. Although more and more enquiries and bookings are conducted exclusively via websites and emails, if a contact number is provided by the enquirer, it is always a good practice to pick up the phone and give them a call. It gives your potential guests the opportunity to talk to you, ask any questions they might have and build confi dence in what you have to offer. Speaking on the phone also gives you the chance to learn more about the enquirers, helping you deciding whether to accept a booking.
Answer all the questions. Prepare before replying to enquiries and make sure you have answers to all the questions asked. Make sure you give them suffi cient contact details including telephone number and email address. It is also very useful to send a list of FAQs covering commonly raised queries, which could be re-used when replying to other enquiries.
Do your selling. Mention what your holiday home has to offer and what makes it special and stand out from others. Don’t forget to highlight your USPs (unique selling points) such as facilities and location. Things such as close distance to the beach or ability to arrange nanny service could persuade the -enquirer to book with you.
Confi rm all the details. Make sure you confi rm the dates, full cost and payment timescale in writing. This helps enquirers in making the fi nal decision and ensures that there is no dispute in the future.
Reply even if your property is already booked. It is courteous to reply even if the enquired dates are not available and suggest alternative dates. This gives a good impression to renters, who might be fl exible in when they travel.
THIS MONTH’S MONEY SPINNER What and Where? Four bedroom villa in Herault, Languedoc Roussillon, France
Why is it so special? This villa, awarded 5 stars by Clévacances, is located in the centre of Olonzac. It is a large and spacious villa in a rural and private location. In the centre of the property there is a large, Mediterranean, secluded garden with a 12 metre indoor swimming pool which is available all year round. The Lac de Jouarres is only two minutes away for swimming, boating, fi shing or windsurfi ng. The Canal du Midi is also only a short walk away. There are a number of shops and restaurants and a wonderful park nearby
This villa can attract up to €2,950 per week during peak season, with occupancy averaging 28 weeks per year.
Property ID: 13921 on
AlphaHolidayLettings.com 84
aplaceinthesun.com
Follow up enquiries. If you do not hear from the renter after your reply, follow up with a phone call or email a few days later to check if they have further questions. This may sway the renter in your favour if they are undecided on which property to choose.
Give incentives. If someone is interested in renting your holiday home but are struggling to make a fi nal decision, a small discount or complimentary service such as free airport pickup or welcome pack would defi nitely encourage them to consider you favourably.
Always ensure some sort of reply. It is good practice to acknowledge the receipt of enquiries by setting up auto email replies, so that renters know that you will be in touch. This is especially important if you are going on holiday or are unavailable to respond to enquiries for a few days.
Know when to stop. Try your best to convert as many enquiries into bookings as possible, but trying too hard could make you seem desperate and lead to the exact opposite.
This month Tom Lei from
www.alphaholidaylettings.com addresses a common topic for holiday let landlords
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