FRONTLINE FORUM Set up to address common industry issues through discussion
and dialogue, the 2012 Saudi Travel Tourism Investment Market, now in its fifth year, places all areas of the industry in the spotlight
STTIM stands for the Saudi Travel and Tourism Investment Market and it is an annual event for the Kingdom's top travel and tourism industry figures, providing a platform for exhibitors, workshops and debate among delegates. STTIM promotes the region's underlying tourism development strategy, spotlights the investment opportunities and aims to strengthen the Kingdom's position as a regional economic leader with a diversi- fied economy.
Attendees gathering for this year's show at the Riyadh International Convention & Exhibition Centre from April 2 to 5, 2012, will have the chance to discuss the sec- tor's developments and initiatives within Saudi Arabia, industry best practice and attracting business.
Organised by the Saudi Commission for Tourism & Antiquities (SCTA), the event will focus on: promoting public awareness on Saudi travel and tourism products; increasing local and overseas tourism; procuring further investment in tourism projects; working to en- hance the positive image of travel and tourism as a product that can help build the national economy; highlighting the Kingdom's capabili- ties in hosting events; and to encourage Saudi stakeholders and big businesses to work with the SCTA on building tourism while nurturing sustainability, culture and heritage. According to the tourism commission, the "exhibition offers an opportunity to reach the lucrative Saudi travel and tourism market. With the largest economy in the Middle East, the Kingdom is a perfect commercial centre for the business sector".
STTIM LURES THE KINGDOM'S TOP TRAVEL AND TOURISM INDUSTRY FIGURES
Since its launch in 2008, STTIM has witnessed an increase in both attendees and exhibitors from a wide range of sec- tors within the industry. This year sectors represented include tourism development authorities, travel agents, tour operators, destination managers, boat and yacht services, hotels, resorts, hotel apartments and time-share holidays, real estate devel- opment, event management, banks and the financial sector, among many others. STTIM 2011 attracted over 7,000 visitors, an increase of 25 percent on the previous year. The event covered 9,574 square metres in floor space, over 35 percent more than 2010, in order to accommodate the growing number of participants. The 2012 event is expected to grow further.
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